A seminar designed to help the CEO/CMO/CFO measure and manage their marketing.

1. Measure Your Online Presence How to measure and affect your presence By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc www.blizzardinternet.com

2. Measuring causes results because it: Keeps your attention focused Lets you see your progress Provides direction for employees Half of the battle is determining what to measure (and therefore manage) What Gets Measured Gets Managed

3. Ultimate Goals are the Goal

4. Results Based Backward Looking Problem: You cannot alter the past Definition: Final End Measurable Result of Online Marketing What are the Ultimate Goals of your website? Ultimate Goals of Your Website

5. Measure What Matters

6. Question: What are the measurable factors that affect whether you achieve your goals? These are real-time measurable events. These impact your overall return and directly correlate with achieving your business goals. Question: What are your KPIs? Key Performance Indicators

7. Measure What Matters

8. Activities and Actions drive your KPIs Activities are Actions are the Critical Drivers that help you reach your goals. Measuring and Monitoring activities : Keeps your focus Provides direction for employees Lets you see your progress Activities and Actions

9. Measure What Matters

10. Links from: Link:www.yourdomain.com in Google Yahoo Site Explorer SEOmoz Tools (Linkscape) Google Webmaster Tools “Links to your Site” New Links Earned Search Results Actual traffic from search engines X bounce rate SEMRush reporting Webmaster Tools “Search Queries” Report Specific Measurables

11. Site Activity # visitors X inverse of bounce rate Average $ per visitor Total revenue broken down by source New content added to website Social Media New Fans and Followers # of Facebook, Blog and Twitter Posts New Reviews Management Responses to Reviews Traffic from Facebook to website + $$ earned Specific Measurables

12. Email # Emails Sent bounce and open rates Revenue Inbound email inquiries and revenue Average response times PPC Visits and clicks from PPC (adjusted for bounce rate) Revenue % ROI Frequency of adjusting and touching account Specific Measurables

13. Miscellaneous Load time (Yslow and Google Webmaster Tools labs) Brand Mentions (Google Alerts) UGS and Web Mentions in Google Places Traffic from Google Places How Deeply is your site indexed site:yourdomain.com Webmaster Tools Yahoo Site Explorer Exit Rate and Bounce Rate by page (find the leaks) Specific Measurables

14. Only Activity will Improve KPIs and Results Why Measurement is a Waste of Time

15. Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: info@blizzardinternet.com Phone: 888-840-5893 Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601 Blizzard Internet Marketing