If you aren't tracking on your website, how do you know that it's worth the investment? This is a presentation from a one hour webinar on how to track search engine rankings to make smart internet marketing decisions. This Includes: Why tracking rankings is misleading Strategic considerations Benefits and preferred tools for tracking For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/

1. 7/8/2009 All About Google IV: Results Tracking Tracking Your Search Rankings and Results By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc www.blizzardinternet.com

3. Actual search engine traffic much more diverse than simple organic:

4. Bing, AOL and Yahoo

5. Local, Video, PPC, etc

6. Quality of SERPs not factored into ranking data

7. Many people only track a few key phrasesTracking is Misleading

9. Tracking interior webpage rankings

10. Tracking multiple domains and subdomains

11. Tracking your “listings” on other websites

12. Evaluating total value and ROI of rankingsTracking Challenges

14. Watching for “Drops” is important

15. Tracking your competitors

16. Create competitive benchmarks

17. Learn from their keywords

18. Tracking your brand may be importantBenefits of Tracking

20. Multiply overall SE traffic by bounce (or conversion) rates to calculate quality SE traffic

21. Don’t overemphasize a few big keywords

22. Do some hand-searches in Google Local

23. Do some hand searches and spot checking of any ranking reports!Strategic Considerations

24. 7/8/2009 Google Analytics is the primary tool to analyze overall actual results, trends, etc. SEMRush is the primary tool to get a big picture of your competitor’s rankings. And Yours SheerSEO and Exactfactor are two favorite tools for tracking a handful of specific phrases. Tools

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