Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida. Topics include: -Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google + -Webs

1. Blizzard University Advanced SEO By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc www.blizzardinternet.com

2. How Important is SEO? Using BlizzardTracker.com – 129 Vacation Rental Websites Organic Search drives 43% of Website Traffic.

4. Size Matters The average website has 405 pages that received inbound organic search traffic

6. Average # of keyword phrases per page: 10

10. andimpacts your conversion rates too

11. Extremely slow loading websites are penalized

12. Google Website Speed Tool: BlizzardLINK.com/1

13. Google Analyticstracksyourwebsite speed.

14. Addthissnippet to track: _trackPageLoadTime();

15. Site Speed Overview from Google: BlizzardLINK.com/6Website Speed

19. Anchor text

20. Theme of linking page

21. Theme of linking website – “Hubs” or “Authority Sites”

22. Internal links

23. Understand Quality and Trust:

24. Domain level PageRank of website linking to you

25. Page level PageRank of webpage linking to you

26. Understand Diversity:

27. Diversity of websites

28. Diversity of C-blocksLink Components of Algorithm

30. BlizzardLINK.com/7

31. Search in Google “link:www.yourcompetitordomain.com”

32. Open Site Explorer: BlizzardLINK.com/a

33. Yahoo Site Explorer: BlizzardLINK.com/8

34. Majestic SEO: BlizzardLINK.com/9

35. Google Webmaster Tools (for your website) BlizzardLINK.com/b

36. 10 Good Links for VRMs Blizzard Recommends: BlizzardLINK.com/23Link Resources

38. Google Webmaster Tools Shows Query Data

39. New “Who’s On Now” ReportGoogle Analytics

43. 5/6/2009

44. 5/6/2009

46. Don’t Justuse just Flipkey and TripAdvisor

47. Use Google Places.

48. EyeTracking Example: BlizzardLINK.com/24

49. Google Places Tips:

50. Achieve 100% score

51. Get more reviews

52. Develop plan to put original and non-duplicate reviews into your website

53. Code them so they can be read by Search EnginesReviews

55. Your Reviews

56. Learn more at BlizzardLINK.com/n2012: Schema

57. Growing Evidence that Social Indicators can impact your rankings Research at: BlizzardLINK.com/7 Consider creating strategies to increase: # of Facebook Shares # of Facebook Likes and Comments # of +1s 2012: Social Indicators

60. Start a personal account to get comfortable with it

61. See if “Hangout” offers you anything

62. Wait for the inevitable business components to be rolled out.2012: Google Plus

64. How to add a +1 button to your website: http://www.blizzardlink.com/3

65. Google Plus impacting search: http://www.blizzardlink.com/4

66. Sample of upcoming Google+ Business page: http://www.blizzardlink.com/52012: Google Plus Resources

67. The concept of Brand is important to Google. Potential Brand Quality indicators: Presence of Brand social indicators in Facebook, LinkedIn, Twitter, Google+ Google Places Reviews Press Releases Videos # of Brand searches by consumers “Halo” effect of distribution Domain Registration information Security Certificates Consistency of phone numbers and addresses 2012: Brand Factors

68. Google can measure how happy are users are with your website: Your Click-Thru-Rate in Search Results. Your Bounce Rate, Average Time on Site and # pages viewed Usage of video Some Indicators you control: How fast your website loads Broken Links Misspelled Words / Poor Grammar Hard to read text 2012: Users Signal