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Developing a Positioning Strategy
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Developing a Positioning Strategy
1.
DEVELOPING AND COMMUNICATING
A POSITIONING STRATEGY
2.
Differences Worth Establishing
Affordable Superior Profitable Preemptive Distinctive Important
3.
POSITIONING
4.
ACT OF DESIGNING
THE COMPANY’S OFFERING AND IMAGE TO OCCUPY A DISTINCTIVE PLACE IN THE TARGET MARKET’S MIND
5.
AL RIES
JACK TROUT
6.
7.
8.
9.
10.
11.
PRODUCT LADDERS
12.
HOW MANY DIFFERENCES
TO PROMOTE ? UNIQUE SELLING PROPOSITION (USP) ROSSER REEVES
13.
14.
15.
POSITIONING STRATEGIES
16.
ATTRIBUTE POSITIONING
17.
BENEFIT POSITIONING
18.
USE OR APPLICATION
POSITIONING
19.
USER POSITIONING
20.
COMPETITOR POSITIONING
21.
PRODUCT CATEGORY POSITIONING
22.
PRICE / QUALITY
POSITIONING
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