1) Mexico has a population of over 111 million, with over 77% living in urban areas. It has a GDP of over $1.4 trillion, making it the 12th largest economy in the world.
2) Google currently has one office in Mexico City. It sees potential for growth in Mexico given the rising internet and smartphone usage. Nearly 23 million Mexicans now use the internet.
3) However, Mexico also faces major economic challenges like income inequality and poverty. The richest 10% of Mexicans control 41% of the country's wealth, while over 18% live below the poverty line. This presents obstacles for Google's continued expansion.
