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Mobile & independent schools
1.
Mobile Internet & Independent
Schools April 21, 2011 Travis Warren WHIPPLEHILL
2.
WHIPPLEHILL
3.
2007
2011
4.
WHIPPLEHILL
5.
SMART PHONES?
15% No Yes 85% Source: Parent Survey Fall 2010
6.
DO YOU TEXT?
15% No Yes 85% Source: Parent Survey Fall 2010
7.
WHIPPLEHILL
8.
Internet : Mobile
v. Desktop Native Apps Mobile Web QR Codes Mobile Video Location Based
9.
Mobile v. Desktop
10.
11.
Personal Devices Location Aware
12.
Consider Screen Size
(i.e. iPhone v iPad) Design for Touch User Interface Conventions
13.
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NO FLASH?
16.
HTML5
17.
HTML5
18.
19.
iPads
20.
21.
22.
23.
http://www.angrycreative.se/
24.
http://www.angrycreative.se/
25.
Native Apps
26.
WHIPPLEHILL
27.
WHEN TO BUILD
NATIVE? Are you building a utility or game? Does your app need to be used without the internet? Is your app going to make extensive use of the Dialer, GPS, Mail Clients?
28.
Native Apps
WHIPPLEHILL
29.
! WHIPPLEHILL
30.
31.
Mobile Web
32.
HTML 5
WHIPPLEHILL
33.
34.
SYNTACTICAL FEATURES <audio> <video> <canvas>
35.
<video> </video>
36.
37.
CSS Effects Animation Cross Browser Support Alternative
to Flash
38.
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40.
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42.
43.
Option 1.
Option 2. Podium Ecosystem | | + -- Mobile + -- Terriblyclever
44.
Option 2.
Option 3. Ecosystem Podium | | + -- Terriblyclever + -- Mobile JQuery http://jquerymobile.com/ 11 20
45.
46.
QR Codes
47.
QR = “Quick
Read” a new kind of barcode
48.
49.
50.
http://qrcode.kaywa.com/
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55.
Mobile Video
56.
WHIPPLEHILL
57.
What is a
web video? - Video that plays in a browser. - Typically Flash based video - Increasingly shifting to HTML5 (H.264) WHIPPLEHILL
58.
Types of video? -
Progressive Download - Streaming - Sharing (Youtube.com, Vimeo.com) - Live Streaming (USTREAM.com, Livestream.com) WHIPPLEHILL
59.
$
$ $ WHIPPLEHILL
60.
US broadband penetration grew
to 88.82% in March 2008. + Figure 1: Web Connection Speed Trends - Home Users (US) Source: Nielsen//NetRatings
61.
Online Video Growth
Monthly Video Views (in billions) Source: comScore © 2010 Brightcove, Inc. All Rights Reserved. 3
62.
Online Video Now
More than 50% of Internet Traffic Proportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
63.
Distribution of Online
Video Views comScore Share of Video Sessions © 2010 Brightcove, Inc. All Rights Reserved. 5
64.
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66.
67.
WHIPPLEHILL
68.
Location Based
69.
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