3. +
The Millennials—Who are they?
• Born between 1980-2000(?)
• Theyare sociable, optimistic,
talented, well-educated,
collaborative, open-minded
• Teamoriented and very reliant
on their peers
Millennial Marketing
4. +
The Millennials—Who are they?
(continued)
• All winners (everyone gets a trophy)
• Coddled by parents
• Priorities: They come first
• Pressured
to succeed—good grades,
good school or college, good job
Millennial Marketing
12. +
“Don’t
speak down
How to Connect
with Young People to them.”
— Josh Shipp, Youth Speaker
I Liked the French Fries at Lunch
Millennial Marketing
13. +
“Offer up a
good story.”
How to Connect
with Young People
— Josh Shipp, Youth Speaker
I Liked the French Fries at Lunch
Millennial Marketing
14. +
“Don’t
overestimate
How to Connect their
with Young People differences.”
— Josh Shipp, Youth Speaker
I Liked the French Fries at Lunch
Millennial Marketing
29. Boomer Parents
children born in 80s
Xer Parents
children born in 90s
1982
Millennial, Generation Y, Echo Boomers
WHIPPLEHILL
Monday, August 31, 2009
30. Generation X
- Xers are now age 28 to 48
- “Baby Bust”
- 1995, with Kindergarten, Xers began to take
over as k 12 school parents
- 12 years later (2008) all parents are Xers
WHIPPLEHILL
Monday, August 31, 2009
31. Generation X
- 60’s Society put Childhood at the
bottom of its priorities
- 70‘s Divorce revolution
- Culture became very anti-child
(zero population growth movement)
- Evil child movie era
WHIPPLEHILL
Monday, August 31, 2009
32. 1980’s
- Need to do a better job with kids
- “Baby on Board” & Mini Vans
- Child home protection industry
- Drug abuse, crime, abortion .. receding
WHIPPLEHILL
Monday, August 31, 2009
34. “Millennial have the best relationships
with the parents of any generation
measured in the post war era” - Howe
ipod overlap
WHIPPLEHILL
Monday, August 31, 2009
37. GenX Parents
their view of schools
- Price Shopping
(boomers how much i paid for my BMW, Xers how little)
- Modular Mentality
(i want this, i don’t want this.. with boomers it was a package deal)
- Transparency, standards, ROI
- Data driven decision..
(in god we trust all others bring data - Edward Demming)
- Personal Accountability
- Real-time service (the FedX standard)
- Hi-tech search for credential substitutes
WHIPPLEHILL
Monday, August 31, 2009
39. Millennials are moving technology
back to the community.
24x7 peer to peer.
Email, Chat rooms, IM, Webcams
Social Networking
Most connected generation in history
(this generation completely foreign to boomer)
WHIPPLEHILL
Monday, August 31, 2009
40. Millennial Students
- Special Generation
(they’ve been told)
- Sheltered Generation
(Xers compensating)
- Confident Generation
- Team Oriented
- Conventional (‘Hero’ archetype)
- Pressured
- Achieving
WHIPPLEHILL
Monday, August 31, 2009
41. Knowing all this,
how do we influence the way
people see your school?
Monday, August 31, 2009
43. Communication Models
Social Media
CLAY SHIRKY WHIPPLEHILL
Monday, August 31, 2009
44. Group
Action
Just
Got
Easier
“Internet, Mobile phones and
the applications built on top of
them have transformed the way
groups of people come together,
share things and get things
done.” - Clay Shirky
Monday, August 31, 2009
45. The models that will excel in the next few
years will rely on new forms of creation, some
of which will be done by professionals, some
by amateurs, some by crowds, and some by
machines.”
“Not an Upgrade - an Upheaval” - Clay Shirky
Monday, August 31, 2009