The document discusses ways for event organizers to promote engagement with content across multiple events. It recommends (1) sharing slide content from one event on the next event's website, (2) promoting the content on social media to get advocates to endorse the events, and (3) including calls to action on the content that drive registration for upcoming events. This strategy is meant to warm up prospective attendees and drive awareness through advocates' social networks and search engine optimization of the content.
1. Â
 A2endees  Hooked
Ge2ing   Â
Â
{from  one  event  site  to  the  next}
Price  Media  Consulting,  Inc.  h2p://www.price-Âââmedia.com
2. Make  their  trip  report  easy
(justify  and  reinforce  now)
Â
Make  it  easily  sharable
(advocates  need  smart  tools)
Make  the  oďŹer  easy
(renew  existing,  engage  NN)
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
3. How?
 â˘âŻ Fill  the  next  site  with  todayâs  content
â˘âŻ Promote  the  slide  content,  not  the  site
â˘âŻ Feature  resulting  blog  posts  on  your  site
â˘âŻ Keep  the  CTA  prominent  and  relevant
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
4. The  steps:
Â
Make  this  yearâs  audience  aware  of  this Â
socially  sharable  slide  content, Â
which  is⌠Â
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
5. Â
Embedded  in  the  home  page  of  the Â
subsequent  eventâs  site
then  incorporateâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
6. Â
Your  beautiful,  omnipresent  retention-Âââ
based  call  to  action  for  registration Â
so  whenâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
7. Â
Your  biggest  advocates  view,  share,  and Â
comment  on  the  slide  content
because  youâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
8. Â
Made  it  super-Âââeasy  for  them  to  impress Â
peers,  partners,  friends  and  connections
who  are  nowâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
9. Â
Your  ideal  net  new  a2endee  prospects, Â
warmed  up  by  the  advocateâs  endorsing Â
social  proof
which  includesâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
10. Â
The  omnipresent  call  to  action  for Â
registration  and  your  opt-Âââin  boxes
which  is  ampliďŹed  againâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
11. Â
As  your  easily-Âââshared  content  is  liked, Â
blogged,  tweeted  and  used  as  a  linkedin Â
post  in  the  advocateâs  circle
and  the  big  bonus  isâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
12. Â
Slideshare  performs  their  SEO  magic
So  each  presentation  adds  another  piece Â
of  fresh,  contextually,  keyword-Ââârich  top-Âââ
ranked  search  content
which  of  courseâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
13. Â
Drives  NN  awareness
Gets  viewed  and  followed  by  others
Buries  competitive  eventâs  rankings
and  most  importantlyâŚ
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
14. Â
Makes  you  a  genius
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com
15. Â
btw  âweâve  got  a  few  thousand  of  these Â
low-ÂââeďŹort,  high  reward  nuggets  to  share
          âŚperhaps  we  should  chat?
              www.price-Âââmedia.com
Price  Media  Consulting,  Inc.  h2p://
www.price-Âââmedia.com