RewardPort provides loyalty, rewards, and promotions programs for corporates. It proposes engaging customers through various campaigns tied to cultural and religious festivals in India. Campaign concepts include scratch and win games, sweepstakes, sampling products, selfie contests, and time-bound loyalty programs. Rewards range from merchandise to experiences like movies or salon visits. Programs can be redeemed online, via SMS, or in stores using tablets. The calendar outlines campaign ideas for many Indian festivals throughout the year.

1. Promotional
Marketing
&Consumer
Engagement
Calendar
2015
A proposed idea by

2. Index
About RewardPort
Engagement Ideas – Concepts & Campiagns
Exciting Reward Options
The Omni Channel Modality
Festival Calendar

3. Introduction to RewardPort
RewardPort is in the business of products, services and solutions for corporate promotions, loyalty,
rewards & gifting programs, which are delivered and managed offline, online and on mobile
platform. Over 1400 programs done for 400 corporates to reach out to over 20 million customers
annually
Key Features
Unique products
Pioneers in some of the product ideas and concepts. Having a first mover advantage.
End to end solutions for corporate in area of loyalty, rewards, promotions & gifting.
Global fulfillment capabilities
Platform - offline, online & mobile integrated.
Ready to deploy platform for customer loyalty, employee incentive & dealer programs

4. PRINT
ONLINE
DIGITAL
CUSTOMERS
EMPLOYEES
CHANNEL PARTNERS
YOUR
COMPANY
Promote
Retain
Acquire
Motivate
Reward
YOUR
ACTIVITIES
Customer
Dealer
Employee
DESIGN TECHNOLOGY MONITOR ENGAGE MEASURE FULFILL1 2 3 4 5 6
PRODUCTS
©
Delivery Model

5. Engagement Ideas
Concepts & Campaigns

6. Gift With Purchase – Assured
Prize
Scratch and Win
Sweepstake
Cashback
Trial /Sampling
Selfie Contest
Time Bound Loyalty

7. Assured Prize- Everyone
gets something for SURE!
A) Tangible gifts - Various
Merchandises, etc
A) Experiences- Movies, Pizzas, Coffee, Ice
Cream, Salon, Coaching/ learning, Out Door
Activities etc
Scratch-N-Win
Creating levels of high & low gratification
through assured gifts with an element of
surprise to the consumers.

8. Selfie Contest
Engaging consumers of
all ages through social
media channels in
exciting contests where
they feature your brand
in their selfies
Cash Back
Consumer wins cash-
back with every purchase
Sweepstake
A contest where every
participant gets various
offers (from e.g.: Myntra,
Jabong, Dominos’, Café
Coffee Day, Shoppers’
Stop, etc) & few lucky
participants win a grand
prize (like car, bike,
International Holiday, etc)

9. Time Bound Loyalty
Increase your market share
& consumer loyalty through
a unique engagement
program; where the
consumer gets an assured
gift with every purchase,
the assured gift gets bigger
with every additional
purchases
Trial/ Sampling
(Feedback Incentive)
Consumers get a chance to
sample your product at any
MT or GT & get an assured
prize ; we ensure a bigger
prize for them when they
buy the actual product

10. Time Bound Loyalty
Increase your market share
& consumer loyalty through
a unique engagement
program; where the
consumer gets an assured
gift with every purchase,
the assured gift gets bigger
with every additional
purchases
Trial/ Sampling
(Feedback Incentive)
Consumers get a chance to
sample your product at any
MT or GT & get an assured
prize ; we ensure a bigger
prize for them when they
buy the actual product
Exciting Reward Options

11. Tangible Experiential
White Goods
Car
Brand Merchandise
Bikes
Apparels
Movie
Coffee
Salon
Pizza
Holiday
Family
Activities
Recharge
IPL Tickets
Buy One
Get One
Learning/
Coaching
Classes

12. (Tickets, DVDs, Meet-
Greet the Stars, Movie
Merchandises)
Movie Experience
Enjoy a cup of coffee at
the nearest CCD/ Costa
Coffee
Coffee
Watch the action live
at the stadium
IPL 2015 Tickets

13. Recharge
Mobile & DTH top
ups with every
purchase
Salon
Rejuvenate
yourself!
Pizza
Free Pizza delivery
at your door step
Holiday
Domestic &
International
holiday packages

14. Family Activity
(Amusement Parks)
A fun day out with
family at Amusement/
Theme Parks
•Learning/ Coaching
Classes (For Kids
& Adults)
Learn & Enhance your
hobbies/ talents/
sports through sessions
by Experts

15. Buy One Get One
Buy a product & get
one free!!!
Dental Check Up
Complimentary Dental
check up at IDA
approved clinics

16. Buy One Get One
Buy a product & get
one free!!!
Dental Check Up
Complimentary Dental
check up at IDA
approved clinics
The Omni Channel
Modality

17. Store Missed call Social Sms Mobile
Contact Web Service Kiosks Sale
IVR

18. SMS
Consumer gets the
voucher, sends a
sms to know what
he has won
Online
Consumer gets the
voucher, he logs
onto the website to
know what he has
won
Instant
Consumer gets his
reward as soon as
he gets his voucher
In- Store Device
Tablet placed on every
point of sale to ensure
that consumer gets
himself registered
then & there to
redeem his gift.

19. Buy One Get One
Buy a product & get
one free!!!
Dental Check Up
Complimentary Dental
check up at IDA
approved clinics
Festival Calendar

21. Pongal
The campaign concept: Welcome the first festival of the year with a new look
Concept Integration: With every purchase, a salon experience will be offered as an
assured gift instantly or through a simple SMS registration. The experience can be
redeemed Online.

22. Holi
Concept Integration: As selfies are currently in trend, we will create a selfie contest on a
social media platform; wherein the brand will be directly visible in every photograph.
Multiple rewards can be won though this contest after registering Online or through an In
Store Device provided at every Store. The rewards can be redeemed online.
The campaign concept: Share your happiness share the celebration and win prizes

23. April- May Summer Bonanza
Concept Integration: Consumer buys the product and gets an assured gift, which gives his
child a the chance to enhance his/her talent in his/ her sport of interest or get sport
merchandise instantly.
The campaign concept: Summer vacations, time to nurture the extra curricular talents
of your children.

24. Eid
Concept Integration: Every product will contain an In Pack or On Pack Scratch N Win card
through which the consumer can win an assured gift of movie tickets. The scratch N win
will provide an element of surprise to the consumer & the tickets will be redeemed
through a simple online procedure.
The campaign concept: With Big Movies releasing around this time, what better than a
Movie date with family!

25. Ganesh Chaturthi
Concept Integration: We will run a time bound loyalty campaign here, which encourages
the consumer to purchase HUL products multiple times, & he/she wins a bigger prize with
every purchase. A unique code will be provided on every purchase which will enable the
consumer to register himself/ herself through an SMS. The prize will be redeemed online.
The campaign concept: With celebrations on for almost 2 weeks, nothing better than
rewarding customers for repeated purchase during this time

26. Durga Puja
Concept Integration: A trial & sampling activity will take place at all MT & GT, where the
potential consumer can win an assured prize (pizza vouchers) by simply sampling the
product; & wins a bigger prize on the purchase
The campaign concept: What better way to enjoy a festival than a free pizza?

27. Dussera
Concept Integration: On every purchase the consumer gets to redeem some cash
amount (either a cell phone top- up or cash credited directly to the bank account)
through a SMS
The campaign concept: Get Cash Back with every purchase!

28. Diwali
Concept Integration: An assured gift on every purchase through a simple registration
via SMS & the consumer automatically gets registered for the sweepstake where few
lucky winners win an International Holiday or a Car
The campaign concept: Let the festival of lights light up your life! Sweepstake offer, win big
and yes everyone gets something.

29. Christmas
Concept Integration: Consumer gets an assured ‘Family Fun’ gift voucher. They redeem it
against bookings at their choice of Family Activity Centers; Amusement Parks, Theme
Parks, Weekend Getaways, Camping / Trekking Trips.
The campaign concept: It’s the end of the year, the holiday season on and time for a fun
filled family outing

30. Celebrations Activity Reward Modality Redemption
New Years Day SELFIE CONTEST MULTIPLE ONLINE ONLINE
Vasant Panchami SAMPLING SALON/ COFFEE INSTANT ONLINE
Republic Day ASSURED MOVIE INSTANT ONLINE
Maha Shivratri BOGO MOVIE / COFFEE SMS ONLINE
Chhatrapati Shivaji Maharaj Jayanti CASH BACK CASH SMS ONLINE
Ram Navami ASSURED TANGIBLE INSTANT ONLINE
Mahavir Jayanti SCRATCH N WIN RECHARGE SMS ONLINE
Dr Ambedkar Jayanti CASH BACK CASH SMS ONLINE
May Day SAMPLING IPL TICKETS SMS ONLINE
Independence Day
ASSURED /
SWEEPSTAKE
COFFEE SMS ONLINE
Parsi New Year SCRATCH N WIN MULTIPLE ONLINE ONLINE
SUGGESTED CAMPAIGN FOR OTHER FESTIVE DATE

31. Celebrations Activity Reward Modality Redemption
Raksha Bandhan
ASSURED _
SWEEPSTAKE
MOVIE ONLINE ONLINE
Janmashtami SCRATCH N WIN PIZZA MOVIE ONLINE ONLINE
Milad-un-Nabi BOGO
PIZZA MOVIE
ONLINE ONLINE
Guru Govind Singh Jayanti SAMPLING MERCHANDISE INSTANT ONLINE
Birthday of Swami Vivekananda ASSURED BOOKS SMS ONLINE
Netaji Subhas Chandra Bose Jayanti CASH BACK CASH ONLINE ONLINE
Buddha Purnima SCRATCH N WIN TRAVEL INSTANT ONLINE
Birthday of Rabindra Nath Tagore COACHING CLASSES MUSIC DANCE INSTANT ONLINE
Mahatma Gandhi Birthday SCRATCH N WIN MULTIPLE INSTANT ONLINE
Guru Nanak Birthday SWEEPSTAKE TRAVEL SMS - INSTANT PHONE
SUGGESTED CAMPAIGN FOR OTHER FESTIVE DATE

32. Lets Meet
09867266661
www.rewardport.in
RewardPort
316 Woodrow Bldg
Veera Desai Marg
Andheri W, Mumbai 400053
T: +91 22 40270032, 26747400
F: +91 22 26735314