2. Index
1. General Context
2. Project Description
3. Objectives
4. Travel Open Apps Modules
5. Information and communication
6. Implementation Plan 2011
7. 2012 Development Community
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3. 1. General Context
The development of e-commerce and Internet sales has become a
key factor within the tourism sector for benefiting from new trends
and user behaviour when it comes to booking travel.
In light of this situation, and as a driving force for tourist activity in the
Region of Valencia through The Valencian Institute of Tourism
Technologies (Invat.tur), is to provide the tourism sector with a direct
channel to the public and other operators via the Internet.
Travel Open Apps Project aims at defining and developing an online
comprehensive system of distribution and tourism e-commerce and
making available a Web 2.0 collaborative business environment to the
entire tourism sector of the Region of Valencia, oriented to the market
intelligence and the promotion of new technologies, e-commerce and
marketing projects applied to tourism.
The implementation of the Travel Open Apps Project will encourage the
expansion of new technologies for the improvement of corporate
commerce and communication, thus increasing the levels of
competitiveness, position and distribution capacity of tourism
businesses.
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4. 2. Project Description
Travel Open Apps is a project managed by the Valencia Region
Tourism Board and Invat.tur, whose objective is to put into action
new initiatives in order to face the new habits of the tourist demand
and the new challenges of the industry.
Travel Open Apps is the tourist distribution platform of the Valencia
Region all over the world. The platform is considered a key
competitiveness factor in a constantly changing and complex
international tourism sector. This technology will allow the access for
all our clients, to our entire tourist offer through all the channels.
Conceived as a multiproduct system available for all agents in the
tourism sector (accommodation establishments, leisure agencies,
restaurants, tourism destinations, transport agents, travel agencies,
etc.), it is connected to the distribution channels and operators in
order to increase the number of selling points.
The platform is connected to the most common PMSs in the Valencia
Region so that the uploading process of the tourist companies’ offer
would be facilitated.
Travel Open Apps is a singular project worldwide and aims to become
an international industry standard sustained by its wide
transformation capacity and its innovative character.
The Valencia Region Tourism Board and all the tourism industry have
started the implementation of this new platform counting on dynamic
distribution and new business opportunities for the tourism industry.
Travel Open Apps is the way of increasing the competitiveness of the
tourism sector of the Valencia Region based on innovation in selling
techniques. The proper technology allows to inter connect the entire
tourist offer of the destination and the platform allows the use of
innovative marketing and selling formulas throughout the
technological innovation: connection, alliances, product and services
networks; the new system allows product and selling synergies.
Travel Open Apps is a complete solution for tourist companies and
destinations in order to facilitate the optimal access to the market.
This new environment is to integrate the whole tourist offer in a
common location and further on trade it throughout all the available
channels. The final client will have access to the entire offer by the
traditional channels and also through the online channels such as
travel agencies, reservation systems, online destination portals, web
pages and other existing of future distribution platforms.
The gathering of the whole tourist offer of the Valencia Region in one
single place allows the true conversion of the local resources in real
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5. motivations for travelling. Each of the connected companies amplifies
the value of its presented offer and will be able to create a more
attractive product. The only way to create experiences and bring
them to the client is throughout the integration of the differential
proposal of the destination that leads to a more dynamic proposal
and allows not only experiential marketing, but also their distribution
and selling.
Travel Open Apps will allow the rise of new unique products based on
their own quality and minimizing the price importance. This
differential value perceived by the clients, reaffirms the reality that
besides sun and beach tourism, the Valencia Region has a varied and
dynamic tourism offer, able to satisfy all visitors.
3. Objectives
- Identification and development of a comprehensive system of e-
commerce that provides the tourism industry with competitive
technology to be adapted to the new tourism distribution scenario,
under a philosophy of free software (open source).
- This project is proposed to cover the entire tourism sector in the
Region of Valencia and foster to increase the competitiveness of public
bodies and tourism promotion agencies, accommodation sector, TTAA,
catering sector, complementary offer, transport sector, etc.
- Travel Open Apps Project is expected to boost the development of a
community of professionals and a community of developers in the e-
commerce of tourism offer on the Internet, as well as the possibility of
opening this solution to the global tourism sector and placing the
Region of Valencia as leader region in online distribution.
- Provide an innovative solution in order to improve competitiveness and
facilitate the tourism management and distribution process, Travel
Open Apps is aimed to be of specific help to SMEs.
- Encourage the private-public collaboration participating in the
elaboration of a technical solution for the specific needs of the tourism
sector.
- Capitalize the web traffic of the tourist destinations websites
throughout the use of a search engine integrated in the platform.
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6. 4. Travel Open Apps Modules
This is a multi-product system that will cover all agents within the
tourism sector (accommodation, catering, travel agencies,
complementary products and services, transportation, etc.) to allow
them to market their products online.
In this context, Travel Open Apps raises as a project aimed to
facilitate innovative solutions in the promotion area, marketing,
distribution and custom loyalty within the tourism sector of the
Valencia Region creating an integrated distribution online system in
order to incentive and impulse the change of the competitive tourist
model. The resulting system comprise the following modules:
- Central reserve system (CRS). This the main element of
the system
- Company management system. This include a property
management system (PMS) functionality and integrate
elements such as a customer relationship management (CRM)
system and business intelligence (BI) tools.
- Advanced website creation system. This, in turn,
compri content management system (CMS) and e-
commerce management module, and
creating websites under any combination of destinations
and/or products.
- Channel management system. This comprise B2B
consolidator and channel manager.
- Multimedia repository. This is a multimedia documental source
used from the websites generated through the CMS.
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7. Supply System
(PMS)
Central Reservation System (CRS)
Chan el Manage
Customer Relationship Business
System Management (CRM) Intelligence (BI)
Multimedia
repository
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8. 5. Information and communication #TOAPPS
- Informative web and blog: www.travelopenapps.org
- Communication channel with the tourism sector agents.
- User registration on the web
- News, RSS, reports, FAQS
- Social Networks presence: Facebook, Twitter etc.
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9. 6. Implementation
- May 2011: accommodation establis .
training sessions. Communication campaign.
- June – July 2011:
- October 2011: registration of all remaining tourist agents.
- October-Decemb
7. 2012 Development Community. Travel Open Apps Store
Implementation
Development Travel Open
Awareness Training
Apps Store
Evolutional and corrective maintenance
Saas Platform maintenance
Support and Call Centre
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