YPartnership Presentation at TravelCom 2010, presented by Peter Yesawich. Attendees interested in learning more about the 2010 Portrait Of Affluent Travelers™ should contact Greg Dunn at greg.dunn@ypartnership.com.
4. Most Important Travel
Web Site Features
Feature 2010
Being able to check lowest fares/rates 87%
Easy to use booking feature 74
Photos of rooms/facilities 72
Destination maps 66
Ability to enter coupons for savings 65
Scheduling activities in advance 62
email notification of specials 46
User –generated reviews 46
Ability to share photo with others 10
6. Purchased Travel Service As A Result Of Receiving Unexpected
Email From Supplier That Required Immediate Response
Agree %
YES 16
Generational Group
• Millennials (18 - 30) 20
• Gen X (31 - 44) 20
• Boomers (45 - 63) 14
• Matures (64+) 7
7. Visited Online Blog To Seek Information About
Destination Or Travel Service Supplier
During Past 12 Months
Total 23%
• Millennials (18 - 30) 29%
• Gen X (31 - 44) 26%
• Boomers (45 - 63) 20%
• Matures (64+) 14%
11. Incidence Among
Active Travelers
Site %
facebook 49
MySpace 23
YouTube 10
Twitter 7
12. % Travel Applications
Ask advice about a
11 destination
Ask advice about a
8 supplier
6 Learn about travel deals
Get updates on
5 destinations and suppliers
Join a community with
5 like travel interests