AdMob pitches mobile advertising opportunities at TravelCom. It highlights its reach of over 34 million mobile internet users in the US, more than other networks. AdMob promotes adopting both mobile web and app strategies to reach the large and growing mobile audience. Examples of mobile ad formats and campaigns for travel clients show high click-through rates and effectiveness.
2. Reach your Audience in our Network of Top Sites & Apps
Sample Premium Sites: 54.9% Reach of US Mobile Web Users
Entertainment News & Weather
2010 AdMob, Inc. Confidential & Proprietary
3. Mobile Internet Reach
M bil I t
Mobile Internet U
t Users (i millions) b B
(in illi ) by Brand f D
d for December 2009 N ti
b 2009, National
l
Yahoo! 37.7
Google 37.4
AdMob 34.0 49.2
Millennial 28.6
15.2 million
Quattro 26.1 Apple devices
MSN/Windows
Live/Bing 23.2
AOL Media Network 22.4
Data provided by
CNN Digital Network 12.3
°Orange bar is AdMob data
2010 AdMob, Inc. Confidential & Proprietary
4. Why Mobile Advertising
• 62.0 Million Mobile Users (US)
BAGS FLY FREE on SOUTHWEST • Mobile Web Audience 1/3 the
size of the PC Web
• Research shows strong brand
g
recall
• CTRs can be 5x PC internet
2010 AdMob, Inc. Confidential & Proprietary
5. Mobile Web Strategy AND Mobile App Strategy
2010 AdMob, Inc. Confidential & Proprietary
6. Mobile Ads and Tactics
2010 AdMob, Inc. Confidential & Proprietary
7. Brand & Performance Ad Units on WAP
BAGS FLY FREE on SOUTHWEST
BAGS FLY FREE on SOUTHWEST
BAGS FLY FREE on SOUTHWEST
2010 AdMob, Inc. Confidential & Proprietary
8. Brand & Performance Ad Units: iPhone
State of Play – WatchWatch Video
State of Play – Video
2010 AdMob, Inc. Confidential & Proprietary
9. Mobile Advertising Works…banner vs. banner!
Mobile vs. Online: November 2007 – December 2009
+275%
+333%
%
16% 15% +600%
14%
14%
+500%
%
+450% +300% 12%
12%
10%
10% 9% 9% Mobile Norms
8% Online Norms
6%
6%
4% 3% 3%
2% 2% 2%
2%
0%
Unaided Aided Ad Message Brand Purchase
Awareness Awareness Awareness Association Favorability Intent
Data provided by 2010 AdMob, Inc. Confidential & Proprietary
10. Ad Campaign Strategies
…branded or informational Landing Page
…call
…app download
app
…play video
…take a Survey
take
…capture Opt-In Information
…download a P
d l d Promotional Ri t
ti l Ringtone,
Wallpaper, or Game
…purchase
2010 AdMob, Inc. Confidential & Proprietary
22. Why Mobile Advertising
• 62.0 Million Mobile Users (US)
BAGS FLY FREE on SOUTHWEST • Mobile Web Audience 1/3 the
size of the PC Web
• Research shows strong brand
g
recall
• CTRs can be 5x PC internet
2010 AdMob, Inc. Confidential & Proprietary