2. ACTION RESEARCH
CUSTOMER INTERACTION
WITH PROTOTYPE
PIN POINT
GENERAL
CUSTOMER
INTERACTIONS
ANALYSIS
FINALIZED
CONCEPT
PROTOTYPE DESIGN
ANALYSIS AND IMPROVEMENT
OF PROTOTYPE
8. CLUSTERS OF INSIGHTS & PRINCIPLES
EXAMPLES
To administer a child is
a family matter
!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,
!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079
!"#$%"8(8"0*"0,"6()3*
!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'
WHY?
WHAT?
13. EXAMPLE OF GENERAL INSIGHT
To administer a child is
a family matter
!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,
!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079
!"#$%"8(8"0*"0,"6()3*
!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'