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Learning new tricks: how social media is revolutionising the role of the PR professional

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Tracy Playle
Tracy Playle

Presentation delivered as a workshop at EUPRIO 2009 conference in Aveiro, Portugal on 27 June. The subject of this presentation is looking how how social media is impacting on universities and the role of the PR professional within universities.

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Learning new tricks: how social media is revolutionising the role of the PR professional Tracy Playle MCIPR [email_address] Saturday 27 June 2009 EUPRIO conference, Portugal
Please read out loud ... “ I may have had one too many beers last night, but I promise that this morning I am ready to be creative.
Please read out loud ... “ I am ready to think about how social media may change some of the way in which I work.
Please read out loud ... “ I promise that if I have a question, I will ask it, and if I have a story to tell, I will tell it.
Please read out loud ... “ Finally, if I like Tracy’s session today I will tell others about it and I will buy Tracy a beer tonight to say thank you.”
A little about me ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Chartered Institute of Public Relations, the professional body For PR practitioners in the United Kingdom: www.cipr.org.uk
Today What is social media and why is it important to universities? What does this mean for the PR professional working in a university? Let us ‘tweet’: a brief lesson in using Twitter
Meet your new best friend
Part 1 What is social media and why is it important to universities?
What is social media?
What is social media? Blogs Online video Podcasts Social bookmarking Social networks Wikis Micro-blogging Forums Slidecasts Individuals in conversation with other individuals, online
What is social media? “ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Charlene Li and Josh Bernoff, Groundswell
For universities this means ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2 What does this mean for the PR professional working in a university?
How does your message change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is different? What value do you add? Why bother at all with university? What can we offer you as an individual?
The facts ... ,[object Object],[object Object]
The facts ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.insidefacebook.com
The facts ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology part of life for children
So, for you this means ... Your audience is already there! (and probably already talking about you)
How are communications changing?
We are moving from ...
... to ...
... interruptions are not welcomed
New opportunities for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some useful tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it change our role? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We also need to let go ...
Part 3 Let us ‘tweet’: a brief lesson in using Twitter
Twitter – what is the fuss about? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – the do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – the do not’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – more advanced ,[object Object],twitter.com/picklejar/favorites
Thank you – questions? Tracy Playle BA MA DipCIPR MCIPR [email_address] @picklejar www.picklejarcommunications.com

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Learning new tricks: how social media is revolutionising the role of the PR professional

  • 1. Learning new tricks: how social media is revolutionising the role of the PR professional Tracy Playle MCIPR [email_address] Saturday 27 June 2009 EUPRIO conference, Portugal
  • 2. Please read out loud ... “ I may have had one too many beers last night, but I promise that this morning I am ready to be creative.
  • 3. Please read out loud ... “ I am ready to think about how social media may change some of the way in which I work.
  • 4. Please read out loud ... “ I promise that if I have a question, I will ask it, and if I have a story to tell, I will tell it.
  • 5. Please read out loud ... “ Finally, if I like Tracy’s session today I will tell others about it and I will buy Tracy a beer tonight to say thank you.”
  • 6.
  • 7. Today What is social media and why is it important to universities? What does this mean for the PR professional working in a university? Let us ‘tweet’: a brief lesson in using Twitter
  • 8. Meet your new best friend
  • 9. Part 1 What is social media and why is it important to universities?
  • 10. What is social media?
  • 11. What is social media? Blogs Online video Podcasts Social bookmarking Social networks Wikis Micro-blogging Forums Slidecasts Individuals in conversation with other individuals, online
  • 12. What is social media? “ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Charlene Li and Josh Bernoff, Groundswell
  • 13.
  • 14. Part 2 What does this mean for the PR professional working in a university?
  • 15.
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  • 17.
  • 18.
  • 19. Technology part of life for children
  • 20. So, for you this means ... Your audience is already there! (and probably already talking about you)
  • 22. We are moving from ...
  • 24. ... interruptions are not welcomed
  • 25.
  • 26.
  • 27.
  • 28. We also need to let go ...
  • 29. Part 3 Let us ‘tweet’: a brief lesson in using Twitter
  • 30.
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  • 33.
  • 34. Thank you – questions? Tracy Playle BA MA DipCIPR MCIPR [email_address] @picklejar www.picklejarcommunications.com