Achieving Social Change through Content and Social Media

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Tracy Gold

Tecnologia

Your
Mission
Spread the
Word
Plan Events
Ask for
Volunteers/
Gifts in Kind
Share
Success
Stories
Organize
Volunteers
Collaborate
and Partner
Get Feedback
and Ideas
Build
Relationships

FACEBOOK
• General information about
users
@tracycgold

FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
Page

FACE(BOOK)OFF: GROUP V. PAGE V. PERSON
FormatsBlog
Posts
Videos
eBooks
Research
Results
Podcasts
Tweets
Events
Seminars

FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent
Name
Content
Type
Who’s in
charge
Due Date Publish
Date
Notes
How to use
a pensieve
Blog Post Albus 11/11/11 11/13/11 Don’t
forget to
find an
image!
My
Adventure
with a
Hippogriff
Video Sirius 12/1/11 12/15/11 Make sure
to post on
Reddit
Should
house
elves have
more
rights?
Facebook
Question
Hermione 1/15/11 1/15/11 Don’t
include a
“no”
option

TWITTER
share Share
What
You
Create
Where
You
Share

TWITTER
Your
Content
Facebook
Twitter
LinkedIn
Google Plus
Reddit
Digg
StumbleUpon
YouTube
FlickrForums
Your website
Your blog
Industry Sites
Guest posts
RSS
Email (mass
and custom)
Print

YOUTUBE
UGC
People share what they
create.

QUESTIONS
• Outline and
resources:
http://bit.ly/11311te
ch or scan the QR
code
• Ask more:
–@tracycgold
–@rightsource
–http://facebook.co
m/rightsource

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Achieving Social Change through Content and Social Media

1. ACHIEVING SOCIAL CHANGE THROUGH CONTENT AND SOCIAL MEDIA Tech and Social Change Meetup November 4, 2011 Tracy Gold @tracycgold

2. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships

3. (PEDRO UGARTE/AFP/Getty Images)

4. REVOLUTION 2.0- Wael Ghonim, Google

5. DON’T BEG

6. KNOW YOUR AUDIENCE

7. FACEBOOK • General information about users @tracycgold

8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page

9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON FormatsBlog Posts Videos eBooks Research Results Podcasts Tweets Events Seminars

10. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

11.

12. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

13. FACE(BOOK)OFF: GROUP V. PAGE V. PERSONContent Name Content Type Who’s in charge Due Date Publish Date Notes How to use a pensieve Blog Post Albus 11/11/11 11/13/11 Don’t forget to find an image! My Adventure with a Hippogriff Video Sirius 12/1/11 12/15/11 Make sure to post on Reddit Should house elves have more rights? Facebook Question Hermione 1/15/11 1/15/11 Don’t include a “no” option

14.

15.

16. From @dogfishbeer:

17. FACEBOOK APP: CAUSES

18. TWITTER share Share What You Create Where You Share

19. TWITTER Your Content Facebook Twitter LinkedIn Google Plus Reddit Digg StumbleUpon YouTube FlickrForums Your website Your blog Industry Sites Guest posts RSS Email (mass and custom) Print

20. YOUTUBE UGC People share what they create.

21. YOUTUBE People share what they create.

22. Your Mission Spread the Word Plan Events Ask for Volunteers/ Gifts in Kind Share Success Stories Organize Volunteers Collaborate and Partner Get Feedback and Ideas Build Relationships

23. QUESTIONS • Outline and resources: http://bit.ly/11311te ch or scan the QR code • Ask more: –@tracycgold –@rightsource –http://facebook.co m/rightsource

Achieving Social Change through Content and Social Media

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