Mais conteúdo relacionado Semelhante a Elliot Shmukler, VP Product, Wealthfront - Accelerating Conversion & Adoption through Re-marketing (20) Mais de Traction Conf (20) Elliot Shmukler, VP Product, Wealthfront - Accelerating Conversion & Adoption through Re-marketing2. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu.
Lessons from 10+ years of
consumer Internet hyper-growth …
2
5. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 5
7. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 7
8. IT IS EASIER TO GET
AN ACTIVE USER TO
DO A LOT MORE THAN
TO GET AN INACTIVE
USER TO DO
ANYTHING
11. Approach 1: If I visited
but did not convert, get
me to visit the same
place again
13. Approach 1b: If I start a
flow but don’t finish,
remind me to finish it
15. Approach 2: If I click on
an email but don’t
convert to the desired
action, send me the
email again
17. Approach 3: If I take a
valuable action once,
ask me to do it again
20. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 20
Use Re-marketing / Re-targeting !
Approaches:
• If I visited but did not convert, get me to visit the same
place again
• If I start a flow but don’t finish, remind me to finish it
• If I click on an email but don’t convert to the desired
action, send me the email again
• If I take a valuable action once, ask me to do it again