5. Problem: Anybody with a computer can add or make changes to published articles BUT… Professionals are editing this information almost immediately
6. Strengths: Over 3,500,000 articles, largest encyclopedia Some articles offered in almost 270 languages Being updated continuously Quick and easy to navigate through It’s Free
7. New and Improved: Over 3,500,000 articles ALL articles offered in 270 languages “Bug Tracker” will be quicker and more efficient Viewers can interact with one another Exciting new layout Every time the site is visited, $0.01 will be donated to St. Jude Children’s Research Hospital It’s free
8. Brand Audit & loyalty: FaceBook: 640,000 “likes” None are my friends All older generation Don’t communicate with their public My mom ALWAYS uses Wikipedia She will still use it with the new features
9. Stakeholders: Administrators St. Jude Children’s Hospital Public viewers People adding the information Jimmy Wales, founder of Wikipedia Bureaucrats
10.
11. New Wikipedia Exciting Many languages Charitable People friendly Easily accessible Reliable Full of information Millions of articles Free
![Need For Rebranding? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)