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Tomasz Pluskiewicz PGS Software
INTRODUCTION TO
THE SEMANTIC WEB
2012-11-28
Introduction to the Semantic Web 1
Agenda
 What is the Semantic Web?
 What is data in the Semantic Web?
 Storing and publishing semantic data
 Querying the Semantic Web
 What is there for developers?
 How does the Semantic Web compare?
 So who actually does the Semantic Web?
2012-11-28Introduction to the Semantic Web
2
What is the Semantic Web?
2012-11-28
3
Introduction to the Semantic Web
What is the Semantic Web?
 Semantics = meaning (from Greek)
 Set of practices and standards
 Synonymous or related to:
 Web of data
 Linked data (cloud)
 Giant Global Graph (GGG)
 Web 3.0
 Open Data
 Big Data
2012-11-28Introduction to the Semantic Web
4
So what is it about?
 Allowing machines to understand data
 Ease sharing and mixing data
 Extend the World Wide Web rather than
replace it
2012-11-28Introduction to the Semantic Web
5
Little bit of history
 1969: paper Semantic Information Processing
by Ross Quillial
 1980s: CYC and WordNet
 mid- to late 1990s: Tim Berners-Lee coins the
term Semantic Web
 Today: dbpedia: 1.2m triples
2012-11-28Introduction to the Semantic Web
6
Semantic Web building blocks
7
Representation
The basics of semantic data
2012-11-28
8
Introduction to the Semantic Web
It’s all about resources
9
It’s all about resources
 Extensive use of URIs (and most often URLs)
 (Almost) everyting is a URI
 Example URIs:
 http://infusion.com/people/tpluskiewicz
 urn:isbn:1898432023
 http://xmlns.com/foaf/0.1/firstName
2012-11-28Introduction to the Semantic Web
10
It’s all findable about resources
2012-11-28
 Identifier
 Representation
 Resource itself
11
 URI (URL?)
 HTML, RDF
 Described object
Introduction to the Semantic Web
Identifier URI should be different than the representationURI
Identifiers should not change
Cool URIs
 Resource and representation have different
URIs
 Hash URIs
 http://www.example.com/about#alice
 http://www.example.com/about.html
 „Normal” URIs
 http://www.example.com/id/bob
 http://www.example.com/people/bob.html
2012-11-28Introduction to the Semantic Web
12
Representing the data
13
Resource Description Format
 Facts and relations organized in triples
 Triples mimic natural language sentences
 Graphical representation is a directed graph
My name is Tomasz Pluskiewicz.
My age is 26.
I work for PGS Software.
2012-11-28Introduction to the Semantic Web
14
Resource Description Framework
ex:tpluskiewicz
2012-11-28Introduction to the Semantic Web
15
Tomasz
Pluskiewicz
26
foaf:fullName
ex:PGS-
Software
Serializing RDF triples
2012-11-28
 RDF/XML (.rdf)
 Notation3 (.n3)
 N-Triples (.nt)
 Turtle (.ttl)
 JSON-LD
 TriG (.trig)
 TriX (.trix)
 application/rdf+xml
 text/n3
 text/plain
 text/turtle
16
Format MIME type
Introduction to the Semantic Web
RDF/XML vs Turtle
2012-11-28
 Difficult to author
 Verbose
 No cannonical
serialization
 Simple
 Concise
 Has means of
further compressing
content
17
RDF/XML Turtle
Introduction to the Semantic Web
There can be multiple graphs
 Sets of triples form graphs
 Graphs can be named with a URI
 Named graph are also resources, hence there
can be triples describing those graphs
2012-11-28Introduction to the Semantic Web
18
Adding meaning
The basics of semantic data
2012-11-28
19
Introduction to the Semantic Web
Representing the data
20
Basics of RDF(S) resources
2012-11-28
 rdfs:Resource
 rdfs:Class
 rdfs:Property
 rdfs:Datatype
 rdfs:Literal
 rdf:type
 rdfs:label
 rdfs:subClassOf
 rdfs:subPropertyOf
 rdfs:range
 rdfs:domain
21
classes properties
Introduction to the Semantic Web
Web Ontology Language
 OWL: Lite, DL and Full
 OWL 2: EL, QL and RL
 Defining constraints
 Enables defining complex rules
 Uses specialized syntaxes
 Base terms: owl:Thing, owl:Nothing,
owl:DatatypeProperty, owl:ObjectProperty,
owl:sameAs
2012-11-28Introduction to the Semantic Web
22
Common ontologies
 Friend of a Friend
 Dublin Core
 SIOC
 SKOS
 UMBEL
 Suggested Upper Merged Ontology
2012-11-28Introduction to the Semantic Web
23
 Geonames
 BIBO
Specialized ontologies
 Gene Ontology
 GOLD (General O. for Linguistic Description)
 Foundational Model of Anatomy
 GoodRelations
 Lexvo
2012-11-28Introduction to the Semantic Web
24
Storing and publishing
2012-11-28
26
Introduction to the Semantic Web
Storing in relational databases
 Mapping tables to triples:
 D2RQ
 R2RML
 Ultrawrap
 Using RDBMS with RDF built-in capabilities
 Oracle 11g
 Virtuoso
 Jena SDB
 IBM DB2
2012-11-28Introduction to the Semantic Web
27
Native triplestores
 Using native triple (quad) stores
 Virtuoso
 AllegroGraph
 BigOWLIM
 Jena TDB
 4store
 Stardog
 Dydra
2012-11-28Introduction to the Semantic Web
28
Publishing data easily
 Embedding semantic markup in HTML
 Microformats
 Microdata
 RDFa
 Directly publishing RDF documents
http://manu.sporny.org/2011/uber-comparison-rdfa-md-uf/
2012-11-28Introduction to the Semantic Web
29
Microformats example
2012-11-28
<ul>
<li>
Joe Doe</li>
<li>
The Example Company
</li>
<li>
604-555-1234</li>
<li>
<a>
Website</a>
</li>
</ul>
30
<ul class="vcard">
<li class="vcard">
Joe Doe</li>
<li class="org">
The Example Company
</li>
<li class="tel">
604-555-1234</li>
<li>
<a class="url">
Website</a>
</li>
</ul>
Introduction to the Semantic Web
Microdata example
<section itemscope itemtype="http://data-vocabulary.org/Person">
Hello, my name is <span itemprop="name">John Doe</span>,
I am a <span itemprop="title">graduate research assistant</span>
at the <span itemprop="affiliation">University of Dreams</span>.
My friends call me <span itemprop="nickname">Johnny</span>.
You can visit my homepage at
<a href="http://www.JohnnyD.com"
itemprop="url">www.JohnnyD.com</a>.
<section itemprop="address" itemscope
itemtype="http://data-vocabulary.org/Address">
I live at <span itemprop="street-address">1234 Peach Drive</span>
<span itemprop="locality">Warner Robins</span> ,
<span itemprop="region">Georgia</span>.
</section>
</section>
2012-11-28Introduction to the Semantic Web
31
RDFa example
<p xmlns:dc="http://purl.org/dc/elements/1.1/"
about="http://www.example.com/books/wikinomics">
In his latest book
<cite property="dc:title">Wikinomics</cite>,
<span property="dc:creator">Don Tapscott</span>
explains deep changes in technology, demographics and business.
The book is due to be published in
<span property="dc:date" content="2006-10-01">October
2006</span>.
</p>
2012-11-28Introduction to the Semantic Web
32
Querying the Semantic Web
33
Publishing queryable data
 SPARQL Protocol and RDF Query Language
 Remote queries through SPARQL Endpoints
 SPARQL 1.1 features:
 ASK, SELECT, DESCRIBE, CONSTRUCT
 Aggregates
 Federated queries
 Extensibilty, XPath, subqueries
 SPARQL Update
2012-11-28Introduction to the Semantic Web
34
SPARQL Examples
2012-11-28Introduction to the Semantic Web
35
SPARQL + rules = SPIN
 SPARQL Inferencing
 Developed by TopQuadrant
 Components of SPIN:
 Represent SPARQL queries as RDF triples
 Allow modularizing queries with spin:Function and
spin:Template
 spin:MagicProperty
 ASK to create constraints
 CONSTRUCT to create rules
2012-11-28Introduction to the Semantic Web
36
Constraints and rules
2012-11-28
37
Introduction to the Semantic Web
Functions and templates
2012-11-28
38
Introduction to the Semantic Web
What is there for developers?
 dotNetRDF
 Jena/ARQ
 Rdflib
 RDF.rb
 EasyRdf
 Rdfquery
 Redland
 (Web)Protégé
 TopBraid Composer
 NeOn
 OntoWiki
 Semantic MediaWiki
 Cubic Web
Programming tools Design tools and frameworks
Semantic Web vs X
2012-11-28
40
Introduction to the Semantic Web
Semantic Web vs XML
2012-11-28
 Data representation
(model)
 Graph
 xsd and XPath
 Schema defined with
RDFS or OWL
 URI identifiers
 Data serialization
(syntax)
 Tree
 xsd and XPath
 DTD or XML schema
 No built-in identifiers
41
Semantic Web (RDF) XML
Introduction to the Semantic Web
Semantic Web vs REST
2012-11-28
 URIs identify resources
 HTTP encouraged to
allow dereferencing
 Uniform RDF messages
 Resources are linked
(triples)
 Application specific
 Resource Identification
 Uniform Interface
 Self-Describing
Messages
 Hypermedia Driving
Application State
 Stateless Interactions
42
Semantic Web REST
Introduction to the Semantic Web
Semantic Web vs RDBMS
2012-11-28
 SPARQL
 Felxible and extensible
schema
 Easy data distribution
 Depends on vendor
 Easier process BI
 Open World
 SQL
 Schema must be defined
first and is rather rigid
 Painful replication
 ACID Transactions
 Strict ETL
 Closed World
43
Semantic Web Relational databases
Introduction to the Semantic Web
Semantic Web vs NoSQL
2012-11-28
 SPARQL
 Graph
 Schemaless
 Named graphs
 Built on standards and
interoperability
 Can seem scientific and
complicated
 Various APIs
 Graph, doc, key-value
 Schemaless
 Documents (doc DBs)
 Tackle specific problems
(latency, scale, perf.)
 Designed for easy
adoption
44
Semantic Web NoSQL
Introduction to the Semantic Web
Who actually does the Semantic Web?
Is it happening?
2012-11-28
46
Introduction to the Semantic Web
Linked data and open data
 Dbpedia
 Freebase
 Geonames
 Social data
 Media
 Government data
 Publications
 Many many other
 datahub.io
 lod.openlinksw.com
 data.gov
 data.gov.uk
 datadotgc.ca
 openlibrary.org
 bnb.data.bl.uk
2012-11-28Introduction to the Semantic Web
http://richard.cyganiak.de/2007/10/lod/lod-datasets_2011-09-19_colored.html
Who does the Semantic Web?
2012-11-28
 IBM DB2
 Open Services
Lifecycle
Collaboration
 Linked Data
Platform
 Oracle 11g
 Triplestore
 Reasoner
48
IBM Oracle
Introduction to the Semantic Web
Who does the Semantic Web?
2012-11-28
 Webmaster tools
 Knowledge graph
 Freebase
 RDFa/Microdata
(also Yahoo)
 Open Graph
Protocol
49
Google Facebook
Introduction to the Semantic Web
Who does the Semantic Web?
2012-11-28
Thousands of datasets
Some offered in RDF
Linked by Linking Open
Government Data project
(200 datasets)
Open Government
Partnership (50+
countries)
 Gene research
 Language
processing
 Semantic MediaWiki
50
Government/public data Academic work
Introduction to the Semantic Web
Where to learn in person?
 Semantic Technology & Business Conference
 Berlin, London, New York, San Francisco
 European Semantic Web Symposium
 International Semantic Web Conference
 International World Wide Web Conference
 International Conference on Semantic Web
and Web Services
 Semantic Web Applications and Tools for Life
Sciences
2012-11-28Introduction to the Semantic Web
51
Some interesting links...
 http://semanticweb.com/
 http://patterns.dataincubator.org/book/
 http://www.w3.org/standards/semanticweb/
 http://spinrdf.org
 Wikipedia
 http://semanticweb.com/breaking-into-the-nosql-conversation_b27146
 http://gigaom.com/2012/03/11/is-big-data-new-or-have-we-forgotten-its-old-
heroes/
 http://www.snee.com/bobdc.blog/2012/10/sparql-and-big-data-and-
nosql.html
 http://dret.net/netdret/docs/soa-rest-www2009/rest
 http://www.mkbergman.com/
 http://www.cambridgesemantics.com/semantic-university
2012-11-28Introduction to the Semantic Web
52
...and some books
 David Wood, Linked Data, Manning
 Bob DuCharme, Learning SPARQL, O’Reilly
 Toby Segaran, Programming the Semantic Web, O’Reilly
 John Hebeler, Semantic Web Programming, Wiley
 David Siegel, Pull: The Power of the Semantic Web to Transform Your
Business, Portfolio
2012-11-28Introduction to the Semantic Web
53

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Introduction to the Semantic Web

  • 1. Tomasz Pluskiewicz PGS Software INTRODUCTION TO THE SEMANTIC WEB 2012-11-28 Introduction to the Semantic Web 1
  • 2. Agenda  What is the Semantic Web?  What is data in the Semantic Web?  Storing and publishing semantic data  Querying the Semantic Web  What is there for developers?  How does the Semantic Web compare?  So who actually does the Semantic Web? 2012-11-28Introduction to the Semantic Web 2
  • 3. What is the Semantic Web? 2012-11-28 3 Introduction to the Semantic Web
  • 4. What is the Semantic Web?  Semantics = meaning (from Greek)  Set of practices and standards  Synonymous or related to:  Web of data  Linked data (cloud)  Giant Global Graph (GGG)  Web 3.0  Open Data  Big Data 2012-11-28Introduction to the Semantic Web 4
  • 5. So what is it about?  Allowing machines to understand data  Ease sharing and mixing data  Extend the World Wide Web rather than replace it 2012-11-28Introduction to the Semantic Web 5
  • 6. Little bit of history  1969: paper Semantic Information Processing by Ross Quillial  1980s: CYC and WordNet  mid- to late 1990s: Tim Berners-Lee coins the term Semantic Web  Today: dbpedia: 1.2m triples 2012-11-28Introduction to the Semantic Web 6
  • 8. Representation The basics of semantic data 2012-11-28 8 Introduction to the Semantic Web
  • 9. It’s all about resources 9
  • 10. It’s all about resources  Extensive use of URIs (and most often URLs)  (Almost) everyting is a URI  Example URIs:  http://infusion.com/people/tpluskiewicz  urn:isbn:1898432023  http://xmlns.com/foaf/0.1/firstName 2012-11-28Introduction to the Semantic Web 10
  • 11. It’s all findable about resources 2012-11-28  Identifier  Representation  Resource itself 11  URI (URL?)  HTML, RDF  Described object Introduction to the Semantic Web Identifier URI should be different than the representationURI Identifiers should not change
  • 12. Cool URIs  Resource and representation have different URIs  Hash URIs  http://www.example.com/about#alice  http://www.example.com/about.html  „Normal” URIs  http://www.example.com/id/bob  http://www.example.com/people/bob.html 2012-11-28Introduction to the Semantic Web 12
  • 14. Resource Description Format  Facts and relations organized in triples  Triples mimic natural language sentences  Graphical representation is a directed graph My name is Tomasz Pluskiewicz. My age is 26. I work for PGS Software. 2012-11-28Introduction to the Semantic Web 14
  • 15. Resource Description Framework ex:tpluskiewicz 2012-11-28Introduction to the Semantic Web 15 Tomasz Pluskiewicz 26 foaf:fullName ex:PGS- Software
  • 16. Serializing RDF triples 2012-11-28  RDF/XML (.rdf)  Notation3 (.n3)  N-Triples (.nt)  Turtle (.ttl)  JSON-LD  TriG (.trig)  TriX (.trix)  application/rdf+xml  text/n3  text/plain  text/turtle 16 Format MIME type Introduction to the Semantic Web
  • 17. RDF/XML vs Turtle 2012-11-28  Difficult to author  Verbose  No cannonical serialization  Simple  Concise  Has means of further compressing content 17 RDF/XML Turtle Introduction to the Semantic Web
  • 18. There can be multiple graphs  Sets of triples form graphs  Graphs can be named with a URI  Named graph are also resources, hence there can be triples describing those graphs 2012-11-28Introduction to the Semantic Web 18
  • 19. Adding meaning The basics of semantic data 2012-11-28 19 Introduction to the Semantic Web
  • 21. Basics of RDF(S) resources 2012-11-28  rdfs:Resource  rdfs:Class  rdfs:Property  rdfs:Datatype  rdfs:Literal  rdf:type  rdfs:label  rdfs:subClassOf  rdfs:subPropertyOf  rdfs:range  rdfs:domain 21 classes properties Introduction to the Semantic Web
  • 22. Web Ontology Language  OWL: Lite, DL and Full  OWL 2: EL, QL and RL  Defining constraints  Enables defining complex rules  Uses specialized syntaxes  Base terms: owl:Thing, owl:Nothing, owl:DatatypeProperty, owl:ObjectProperty, owl:sameAs 2012-11-28Introduction to the Semantic Web 22
  • 23. Common ontologies  Friend of a Friend  Dublin Core  SIOC  SKOS  UMBEL  Suggested Upper Merged Ontology 2012-11-28Introduction to the Semantic Web 23  Geonames  BIBO
  • 24. Specialized ontologies  Gene Ontology  GOLD (General O. for Linguistic Description)  Foundational Model of Anatomy  GoodRelations  Lexvo 2012-11-28Introduction to the Semantic Web 24
  • 26. Storing in relational databases  Mapping tables to triples:  D2RQ  R2RML  Ultrawrap  Using RDBMS with RDF built-in capabilities  Oracle 11g  Virtuoso  Jena SDB  IBM DB2 2012-11-28Introduction to the Semantic Web 27
  • 27. Native triplestores  Using native triple (quad) stores  Virtuoso  AllegroGraph  BigOWLIM  Jena TDB  4store  Stardog  Dydra 2012-11-28Introduction to the Semantic Web 28
  • 28. Publishing data easily  Embedding semantic markup in HTML  Microformats  Microdata  RDFa  Directly publishing RDF documents http://manu.sporny.org/2011/uber-comparison-rdfa-md-uf/ 2012-11-28Introduction to the Semantic Web 29
  • 29. Microformats example 2012-11-28 <ul> <li> Joe Doe</li> <li> The Example Company </li> <li> 604-555-1234</li> <li> <a> Website</a> </li> </ul> 30 <ul class="vcard"> <li class="vcard"> Joe Doe</li> <li class="org"> The Example Company </li> <li class="tel"> 604-555-1234</li> <li> <a class="url"> Website</a> </li> </ul> Introduction to the Semantic Web
  • 30. Microdata example <section itemscope itemtype="http://data-vocabulary.org/Person"> Hello, my name is <span itemprop="name">John Doe</span>, I am a <span itemprop="title">graduate research assistant</span> at the <span itemprop="affiliation">University of Dreams</span>. My friends call me <span itemprop="nickname">Johnny</span>. You can visit my homepage at <a href="http://www.JohnnyD.com" itemprop="url">www.JohnnyD.com</a>. <section itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> I live at <span itemprop="street-address">1234 Peach Drive</span> <span itemprop="locality">Warner Robins</span> , <span itemprop="region">Georgia</span>. </section> </section> 2012-11-28Introduction to the Semantic Web 31
  • 31. RDFa example <p xmlns:dc="http://purl.org/dc/elements/1.1/" about="http://www.example.com/books/wikinomics"> In his latest book <cite property="dc:title">Wikinomics</cite>, <span property="dc:creator">Don Tapscott</span> explains deep changes in technology, demographics and business. The book is due to be published in <span property="dc:date" content="2006-10-01">October 2006</span>. </p> 2012-11-28Introduction to the Semantic Web 32
  • 33. Publishing queryable data  SPARQL Protocol and RDF Query Language  Remote queries through SPARQL Endpoints  SPARQL 1.1 features:  ASK, SELECT, DESCRIBE, CONSTRUCT  Aggregates  Federated queries  Extensibilty, XPath, subqueries  SPARQL Update 2012-11-28Introduction to the Semantic Web 34
  • 35. SPARQL + rules = SPIN  SPARQL Inferencing  Developed by TopQuadrant  Components of SPIN:  Represent SPARQL queries as RDF triples  Allow modularizing queries with spin:Function and spin:Template  spin:MagicProperty  ASK to create constraints  CONSTRUCT to create rules 2012-11-28Introduction to the Semantic Web 36
  • 38. What is there for developers?  dotNetRDF  Jena/ARQ  Rdflib  RDF.rb  EasyRdf  Rdfquery  Redland  (Web)Protégé  TopBraid Composer  NeOn  OntoWiki  Semantic MediaWiki  Cubic Web Programming tools Design tools and frameworks
  • 39. Semantic Web vs X 2012-11-28 40 Introduction to the Semantic Web
  • 40. Semantic Web vs XML 2012-11-28  Data representation (model)  Graph  xsd and XPath  Schema defined with RDFS or OWL  URI identifiers  Data serialization (syntax)  Tree  xsd and XPath  DTD or XML schema  No built-in identifiers 41 Semantic Web (RDF) XML Introduction to the Semantic Web
  • 41. Semantic Web vs REST 2012-11-28  URIs identify resources  HTTP encouraged to allow dereferencing  Uniform RDF messages  Resources are linked (triples)  Application specific  Resource Identification  Uniform Interface  Self-Describing Messages  Hypermedia Driving Application State  Stateless Interactions 42 Semantic Web REST Introduction to the Semantic Web
  • 42. Semantic Web vs RDBMS 2012-11-28  SPARQL  Felxible and extensible schema  Easy data distribution  Depends on vendor  Easier process BI  Open World  SQL  Schema must be defined first and is rather rigid  Painful replication  ACID Transactions  Strict ETL  Closed World 43 Semantic Web Relational databases Introduction to the Semantic Web
  • 43. Semantic Web vs NoSQL 2012-11-28  SPARQL  Graph  Schemaless  Named graphs  Built on standards and interoperability  Can seem scientific and complicated  Various APIs  Graph, doc, key-value  Schemaless  Documents (doc DBs)  Tackle specific problems (latency, scale, perf.)  Designed for easy adoption 44 Semantic Web NoSQL Introduction to the Semantic Web
  • 44. Who actually does the Semantic Web? Is it happening? 2012-11-28 46 Introduction to the Semantic Web
  • 45. Linked data and open data  Dbpedia  Freebase  Geonames  Social data  Media  Government data  Publications  Many many other  datahub.io  lod.openlinksw.com  data.gov  data.gov.uk  datadotgc.ca  openlibrary.org  bnb.data.bl.uk 2012-11-28Introduction to the Semantic Web http://richard.cyganiak.de/2007/10/lod/lod-datasets_2011-09-19_colored.html
  • 46. Who does the Semantic Web? 2012-11-28  IBM DB2  Open Services Lifecycle Collaboration  Linked Data Platform  Oracle 11g  Triplestore  Reasoner 48 IBM Oracle Introduction to the Semantic Web
  • 47. Who does the Semantic Web? 2012-11-28  Webmaster tools  Knowledge graph  Freebase  RDFa/Microdata (also Yahoo)  Open Graph Protocol 49 Google Facebook Introduction to the Semantic Web
  • 48. Who does the Semantic Web? 2012-11-28 Thousands of datasets Some offered in RDF Linked by Linking Open Government Data project (200 datasets) Open Government Partnership (50+ countries)  Gene research  Language processing  Semantic MediaWiki 50 Government/public data Academic work Introduction to the Semantic Web
  • 49. Where to learn in person?  Semantic Technology & Business Conference  Berlin, London, New York, San Francisco  European Semantic Web Symposium  International Semantic Web Conference  International World Wide Web Conference  International Conference on Semantic Web and Web Services  Semantic Web Applications and Tools for Life Sciences 2012-11-28Introduction to the Semantic Web 51
  • 50. Some interesting links...  http://semanticweb.com/  http://patterns.dataincubator.org/book/  http://www.w3.org/standards/semanticweb/  http://spinrdf.org  Wikipedia  http://semanticweb.com/breaking-into-the-nosql-conversation_b27146  http://gigaom.com/2012/03/11/is-big-data-new-or-have-we-forgotten-its-old- heroes/  http://www.snee.com/bobdc.blog/2012/10/sparql-and-big-data-and- nosql.html  http://dret.net/netdret/docs/soa-rest-www2009/rest  http://www.mkbergman.com/  http://www.cambridgesemantics.com/semantic-university 2012-11-28Introduction to the Semantic Web 52
  • 51. ...and some books  David Wood, Linked Data, Manning  Bob DuCharme, Learning SPARQL, O’Reilly  Toby Segaran, Programming the Semantic Web, O’Reilly  John Hebeler, Semantic Web Programming, Wiley  David Siegel, Pull: The Power of the Semantic Web to Transform Your Business, Portfolio 2012-11-28Introduction to the Semantic Web 53