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As with a good majority of the things we do in life, we rely heavily on our vision or eyesight as the
determining factor in whether or not we believe something. And this is unfortunatley the case in
trying to burn fat as well. What's the old cliché? A picture is worth a thousand words,
right? Well, when we lock our eyes onto that photo of that buff guy or buxom bombshell on the
cover of the latest fitness or weight loss product, something happens. We get excited. We may
even get very excited!
Unfortunately, this is something that many in the fitness industry are preying on. They know this
and use it to their huge advantage. The process is simple: put a great looking and in-shape guy or
girl on a product and it will sell. They don't even have to tell you you'll look like that person - they
already know your subconscious will assume it will happen. When you're desperate to burn fat,
this is an easy game for the fitness industry to play.
And of course a few weeks later if it doesn't, you may start to lose hope and realize that it's going
to be tough to keep up with the unrealistic and overly strict guidelines. You've got a life, right?
Sure, you want to burn fat, but you've got a job, maybe a family, and other interests in life. Don't
get me wrong, I love a great fat burning workout, but I know you don't want to spend every waking
hour for the rest of your life working out!
All of this happened to me several times over as a young man. I wasn't happy with my weight,
wanted to burn fat, and was in search of the most efficient way to get lean, strong, and healthy, but
while not spending too much time in the gym, or having to follow crazy diet plans for long periods
of time. After more than a decade of experimenting on myself, friends, relatives, and perfect
strangers, I assembled some of the secrets that I found to work best at burning fat and in the
shortest amount of time, on myself and the others that I worked with. Now, what led me to do this
was an incredible amount of frustration that I know thousands of others are going through right
now. Why? To answer that, I want you to understand the psychological aspects of what we are
up against in the world of health and fitness.
What do you call doing the same thing over and over and expecting a different result? OK, I'll
answer this one...Insanity! In some ways, the fitness industry is making you insane in your quest
to burn fat and get a lean, strong, and healthy body. Their promises are too good to be true and
often they can't typically deliver on them. They are over-promising and under-delivering in many
cases.
It's a big psychological game that the fitness industry is playing with us, and it dates back to our
childhood. When we were kids, we were all taught in school that we could do anything we wanted
to do when we grew up. Your parents might have even told you that you can achieve anything

2. you want if you believe in it strongly enough. I know mine did. While this can provide great
inspiration in life's pursuits, it can also be used against you by others, and without you knowing.
You are largely a product of your genetic makeup. Just as Mini-Me from the Austin Powers
movies could never play in the NBA, a guy like Woody Allen could never win a heavyweight
bodybuilding competition.
The reality is that these two guys can burn fat and get in the best shape of their life, but our genes
are responsible for much of what we end up looking like when in that best shape. But this isn't
what the fitness industry will typically tell you - they want you thinking that anyone can look like a
genetic freak of nature...if you just follow their programs, that is. Please know that I am not saying
you are doomed by your genes...everyone can make amazing improvements in their physiques
with proper exercise and nutrition habits. It's when we start comparing ourselves to the guys or
gals in the magazines that we get into trouble, and get lost in that vicious cycle of hype and
sensationalism all too prevalent in fitness and fat burning today.
As I mentioned before, you've got a life. You're a busy person. We all are. We live in a fast-
paced society, the information age, where we have so many tasks to complete and so little time to
complete them. I don't know about you, but I find myself trying to cram everything I do into those
few hours between waking up and going to sleep. It's not easy. Then comes along the fitness
gurus telling you that to burn fat and get in great shape you've got to workout everyday or close to
it. You've got to do aerobics or cardiovascular exercise to burn fat, several times a week. You've
got to weight train several other days each week, so that you are literally working out 5-6 days
each week, every week. If you want it, you've got to do it, they say.
I'm here to tell you that nothing could be further from the truth! Many of these programs will also
tell you that you've got to follow some crazy diet to burn fat. This might include cutting all or most
of your carbs, ingesting loads of supplements or other magic weight loss potions. On top of that,
when their programs don't deliver, they'll tell you that everyone is different and that you've got to
find what works right for you. Wait a minute...weren't they just telling you that their program
promises the body on the cover?
What they are doing is keeping you in that fitness insanity that I mentioned earlier. They keep you
doing the same thing (trying then next hot product or workout and diet regimen) and promising the
same great fat burning results. If it doesn't work, they recommend the next great thing. And too
many people go on to that next miracle product or promise and the fitness industry uses this to
their advantage!
Unfortunately the fitness industry, in many ways, has become a cycle of hype and sensationalism.
Sure, there are some good-hearted trainers and professionals out there, but even some of them
are being controlled by the fitness center owners, magazine publishers, and supplement
companies. That's where the money is! Even if they are trying to help you, they can become
unwitting victims to the machine.
They advertise their products, programs, and diets by using the cream of the crop in the genetic
gene pool. Hey, if it worked for that guy or gal with the amazing physique, it will work for me. I fell
for it, too, many times, until I did some serious research and experimentation as I mentioned
before. Then one day I finally woke up and discovered for myself the secrets that few people are
aware of. Secrets that will never dominate the fitness industry's general recommendations

3. because they are unpopular with the people that control the industry. Why?
Because these principles won't sell loads of crazy exercise gimmicks, gadgets, or magic potions.
My Fat Burning Furnace students are schooled in the proper application of brief, progressive, and
intense resistance training, eating a diet full of nutrient rich foods, drinking tons of water, and
getting plenty of quality sleep and rest.
But our subconscious mind is powerful, and you have to watch out...even today, I can get sucked
in to a compelling late night TV ad, even though I know better. So you've got to stay on guard. If
people would pay more attention to proven principles like those I teach my students, and spend
less time with the latest "butt buster" or "fat stripper" on the market, we'd all be healthier, leaner,
stronger, and happier for it. And we'd also be burning a heck of a lot more fat in the process.
Learn how to ignite your own fat burning furnace without cardio or fad diets
and grab your copy of Rob's fat loss and fitness gifts here: Burn Body Fat Fast
Rob Poulos is a fitness enthusiast, fat loss expert, and the founder and CEO of Zero to Hero
Fitness. Rob spent the majority of the last decade searching for the most effective and efficient
ways to get and stay lean, strong, and healthy. In those past 10 years, Rob experimented with
and analyzed numerous exercise and nutrition strategies and protocols promoted by fitness
centers, magazines, books, late night TV ads, and the so-called fitness gurus.
After several attempts that didnÂ’t meet the high standards Rob had set for himself, he became so
frustrated with the loads of misinformation on the market that he personally committed to finding
the secrets that were hidden in all of the hype and sensationalism all to prevalent in the industry.
Finally, after having amassed a great deal of life-changing knowledge and truths, Rob founded
Zero to Hero Fitness and created the Fat Burning Furnace fitness system so he could spread the
word to others interested in seeking out life long fitness and health.
http://www.fatburningfurnace.com
Article Source:
http://EzineArticles.com/?expert=Rob_Poulos
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4. Revealed for FREE... A secret way to Burn Fat fast & easily with NO stress, no muscle loss, no
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