2. Writing hundreds of articles in your related niche and
making them available for distribution through article
directories and ezines is one of the best strategies for
increasing targeted traffic to your website. Considering
getting your articles published online is free, article
marketing is also most cost-effective strategy for
increasing targeted traffic to your website.
3. Here's how article marketing through article directories
and ezines drives traffic to your website:
4. * When your key-word rich article is published by
established ezines that are highly ranked by major
search engines, your article could very well zoom up to
the top ten results for that keyword search. This is
something you could hardly hope to achieve on your
own. Anyone who clicks on to the link and reads your
article will also click on the link to your website, which
can be accessed from the author’s box that is featured at
the end of the article. An added benefit of getting traffic
using this method is that the traffic is likely to be highly
targeted traffic, which is the only kind that matters in
the end. Whoever arrives at your site via this route has
clicked on the link to your
5. article and read your article. Because they are
impressed with what they read, they would have
immediately acknowledged your proficiency in the area
and have now come to your site looking for the more
information from you.
6. * Writing a valuable and informative niche-related
articles and publishing them with reputed ezines
establishes you as an authority in the field. This
recognition can give you the competitive edge against
other businesses in the same niche as customers prefer
to buy from someone who knows what they are talking
about. An unexpected bonus- taking the time and
trouble to write articles and get them published through
ezines and article directories indicates that you are not
some scam-artist or fly-by-night marketer out to make a
few quick bucks on the internet. Publishing articles
regularly with ezines and article directories gives you
and your business extra credibility and also helps you
7. build a rapport with your prospective clients. People
who buy on the internet and who are looking for the
product you are offering, would prefer to buy from you
rather than somebody they cannot trust.
8. * Submitting your articles to the right article directories
helps you to build up valuable back links by having these
article directories link to your optimized web pages by
way of your article. Obtaining several relevant back links
helps you enhance your search engine rankings, pushing
your web page to the top 10 rankings for your optimized
keywords. While this may not happen overnight, it’s a
sure fire way of eventually getting your web page right
where it can be seen to all those who matter.
9. * Some ezine publishers even archive their ezine on their
site. This offers potential customers the chance to check
out back issues before they make a commitment to
subscribe. Getting your article archived means it can be
viewed over and over again several years down the line,
increasing your exposure tremendously and driving
traffic to your site several years after the article was first
published.
10. * Another way to increase traffic to your website is by
allowing ezine publishers to include your articles in their
free Ebooks. This increases the exposure of your article
even more and anyone interested in visiting your
website can easily do so by clicking in the link contained
in your resource box.
11. * Some ezine publishers allow their visitors to republish
articles that are featured in the free content directory on
their website, the only caveat being that the author
resource box that accompanies every article is featured
along with the article. There’s no saying where your
articles are likely to end up and who will be reading
them! Your article could pique the interest of somebody
who had till that moment not the slightest inclination to
buy whatever it is you are offering. And if the quality of
your product matches the high quality of your article
you will have converted yet another curious visitor into
a loyal customer.
12. If you've been hesitating to submit your articles to
ezines on the premise that you would like to get paid for
articles that you write and publish, then it’s time you
woke up to the extended benefits of article marketing
through ezines and article directories. It drives traffic
that too, not any old traffic but quality, targeted traffic
stampeding to your site without costing you a dime.
Think of all the money you would have spent to attract
the same volume of potential customers by any of the
more conventional forms of advertising.
13. Here are a few factors that will help you choose the right
article directory to submit your article to:
14. * Look for article directories that have been in business
for more than a year. Article directories that have been
in existence longer would rank higher with the major
search engines and would also have a larger reader
base.
15. * Article directories that feature less than 1,000 authors
have not hit the big time yet and are best avoided. Look
for article directories that have over one to five
thousand authors.
16. * Ideally, a good article directory should be powered by
humans and should have the name of the owner or the
person in charge clearly visible. Absence of either one of
these factors indicates that the owner does not want to
be held accountable and that the site is fully automated,
which means there is nobody policing the quality of the
content. Better to avoid being associated with such a
site.
17. * If your e-mails go unanswered for more than 48 hours
it speaks of dismal lack of service and is an indication of
worse to come after you join up.
18. Getting your article published in a few carefully selected
article directories and ezines will guarantee better
exposure of high quality rather than getting your article
published in several sub-standard article directories.