There is no aspect of product design and development that is not reflected in motorcycles. It is hard to think about a more intimate experience between a user and a product than the experience of riding a motorcycle, and Shimon can speak about it empathically and passionately both as a motorcyclist and as a product development expert. The lessons that can be learned, the analogies and metaphors, are extremely rich and insightful, even to those who never got close to a machine on two (or three) wheels.
The presentation is targeted to executives and professionals in the areas of product design, development, and marketing, and can be customized to specific areas of interest. Typically the presentation takes 60 minutes, but it can be reduced to 45 minutes, or extended to 120 minutes or more (workshop format).
This presentation is based on the very successful Design for Experience presentation given at various forums and that received excellent reviews.
2. Multidisciplinary strategic innovation and design firm. We help companies identify opportunities and develop products and services through insight to the full product context, innovation at all levels, and design of every aspect of how people experience them. We design for experiences at every touch point . 360.
9. the challenge: balancing act Resist the temptation to throw in another mediocre feature! balanced improvement
10. we work and play around the clock we are consumers 24/7 we are all business 24/7
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16. reminder: beware of fads design for experience is only one (however comprehensive) approach out of the many right things to do in your specific organization
25. what about engineering? int main() { for ( int x = 0; x < 10; x++ ) { cout<< x <<endl; } cin.get(); } int main() { while ( x < 10 ) { cout<< x <<endl; x++; } cin.get(); } which RTOS is better? which embedded processor is better? which one is the best editor? engineering (engineers) can be subjective, emotional, irrational, passionate, religious… just as artists are
26. Art Humans Technology, Economy, etc. design expression, aesthetics needs/wants constraints
29. While the total frequency range of 16 CPS to 25,000 CPS on this recording may not be within the range of ordinary human hearing , nevertheless inspection with a microscope will show the etchings of the upper dynamic frequencies. However, it is the opinion of the manufacturer that if these frequencies were omitted from this record a certain warmth of tone that is felt and sensed rather than heard would be lost.
30. music: a universal experience music is one of humanity’s most common and pervasive experiences
31. experience is change in space there is no vision without change in space in time there is no music (sound) without change in time
32. how to drink coffee? does the same coffee taste the same at a gas station and at Starbucks?
36. The same product delivers different experiences at different contexts experiences depend on contexts
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38. our brain on experiences Picture source: Cadence, Inc. where experiences are perceived where experiences are created
39. People don’t want to buy a quarter-inch drill. They want a quarter-inch hole result product result product experience product result product experience
47. tools for balanced experiences Bombardier Embryo
48. #2: design for the entire brain reptilian: make the experience seamless (like riding a motrocycle) limbic: design for decision making cortex: design for emotions and empathy
49. something that only a mother could love - Steven Spielberg something that only a mother could love - Steven Spielberg
52. The American Heritage ® Dictionary of the English Language e·co·sys·tem n. An ecological community together with its environment, functioning as a unit. #6: build eco-systems
56. Create legends, cults, followers, communities, loyalties,… put a soul in the new machine.
57. offerings: the continuum between (pure) products and (pure) services #15: increase the P-factor product service
58. Emotional Attachment control level car motorcycle iTunes iPod phone service phone car rental church government products services tangibles intangibles