2. Who are the Foodies?
How old are you?
40+
20-30
30-40
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3. A National Community
Where do you live? South
East
South
West
Wales
North
N
West
Midlands
East
of
England
Scotland
http://www.foodies100.co.uk
4. Family Foodies
• 56% of Foodies have
children
• 46% write about cooking
with children
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5. A Passion for Food
90% of Foodies don’t work
with food professionally
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6. Foodies are Connected
• 90% use Twitter
• 75% use Facebook
• 55% use Pinterest
http://www.foodies100.co.uk
7. A Growing Movement
The Foodies community has DOUBLED in size in
the past 18 months.
4
How many years have 1
you been blogging? 3
2
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8. Foodie Favourites
The Top 5 Things Foodies Write About:
1 Recipes
2 New Ingredients
3 Kitchen Products
4 Restaurants
5 Bread & Baking
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9. Brands Welcome!
• 90% of Foodies say
they want to hear from
brands
• 60% of Foodies receive
just 1 email a week
from brands
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10. Pitching the Foodies
• Foodies want to hear about:
Reviews Events New Paid Advertising Press
Products Content Releases
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11. Brands Missing the Mark
What could brands do better?
Research Look More Work with Respond to
my blog outside incentives new people Qs
London
http://www.foodies100.co.uk
12. Eat Food, Cook Food, Read Food
• 60% of Foodies read food
blogs daily
• 90% use the Internet for
recipes and inspiration
• 85% share their own
recipes online
http://www.foodies100.co.uk
13. Hungry for New Products
98% of Foodies use blogs to discover new
products
rarely
sometimes
Do you use blogs to
find new products? frequently
http://www.foodies100.co.uk
14. Savvy Shoppers
90% of Foodies say blogs are important to their
purchasing decisions.
How important are not sure
blogs to your shopping
habits? very
somewhat
http://www.foodies100.co.uk
15. Outside the Kitchen
Foodies also love to write about:
Lifestyle Days Out Travel Parenting Politics Books
http://www.foodies100.co.uk
16. The Foodies100
The UK’s leading community of food bloggers
1 Directory of 1,750 UK food blogs
2 Subscriptions for Brands from £195
3 Creative, engaging blogger outreach
4 Industry-leading metrics and analysis
5 Regular events, workshops and seminars
http://www.foodies100.co.uk