Paper Presentation on Social media Marketing in India.

1. INDIA CONFERENCE 2009 Marketing through Social Networking Sites: An Indian perspective Mr. Nitin Sunny Mr.Toshal Shenai

3. music, opportunities, product promotions,

4. activities, resources, and;

7. a.) Current scenario and trends Indian internet statistics Identification of various social networking sites in India Indian Internet user Demographics Focus on the major players and Organizations participating in social media marketing Revenue models for the websites Challenges in the Scenario

8. Indian Internet Statistics Source: TRAI Performance Indicator Report June 2009

9. Indian Internet Statistics Cyber buyers, consumers, surfers. Source: JuxtConsult India Online 2009 report

10. Indian Internet user Demographics Source: JuxtConsult India Online 2009 report

11. Indian Internet user Demographics Total 60 million users: 81% on social networks 14% rural participants 53% react to advertisements 82% male and 18% female

12. Status of Social Networking Sites in India Source ViziSense, 24th November 2009

13. Major Players : India

14. Revenue models for the websites

15. Challenges in the Scenario Only 5mio out of 60mio internet users prefer reading English Indian e-commerce is emerging. Not matured Data transfer speeds. 7mio Broadband, 40mio internet. Social Media spending very less Shoppers base vs. Actual buyers Travel- The winner

16. b.) Future of Social Networking Sites Introduction SNS (Social networking sites) Integration model Foray of Internet giants into the social networking space. Future of marketing via SNS in India

17. Introduction Social networking sites will be like AIR What's the future ? Source: “The Future Of Social Networks” , Forrester Research

18. SNS Integration model

19. Foray of Internet giants into the social networking space. Entry of Internet giants into the SNS field. High influx of capital Better sustainability R&D A long lasting revenue model

20. Future of marketing via SNS in India 3G , BB and availability of cheaper and more powerful hardware – Urban and rural. More users , more potential customers and hence more marketing via SNS in India Narrowcasting, customized/personalized ads.

21. Future of marketing via SNS in India (Contd..) The right ad to the right audience Better levels of communication between Companies and end users. Advanced Mapping tools to find the actual success rate of online ads via SNS

22. Conclusion Increasing no of users India , one of the biggest markets – online and offline Sustainability of SNS depended on a fool-proof revenue model

23. Conclusion (Contd..) Focus in the future shouldn’t be on the technology part But , on how to motivate the consumers better to engage them in buying ! Innovative marketing initiatives to be expected in the future via SNS