For this week's social/digital challenge, I asked the newsroom to find a story on pri.org and experience it on desktops, laptops, smartphones, and tablets. Here's what we learned.

1. ONA Challenge:
Interact with PRI.org stories and
external content across
different devices.

2. Why? Because increasingly, people are
experiencing our content on mobile.
-The screenshot to the left is
traffic by device from
September 1 to 30, 2014. It
shows that almost 41% of
people that looked at pri.org
content did it on a mobile
device.
-Internet consumption is
approaching 50% mobile:
Mobile owns morning, evening
and weekends.
-Mobile traffic is social traffic.

3. In fact, Google says they’re soon
going to take into account the
mobile user experience
Source: Search Engine Land, October 8, 2014
-Google spokesperson

4. Here are a few things you experienced from
this week’s challenge.

5. Other insights from the newsroom

6. Insights from Joyce (and her teenage sons)

7. Congrats to all of this week’s winners!