This document discusses location-based services and the geosocial networking app Foursquare. It provides an overview of how Foursquare works for both users and businesses. Key points include: - Foursquare allows users to "check in" at locations and see who else is there. It provides recommendations and allows users to earn points and badges. - Businesses can claim their venue, see analytics on customers, and offer special deals ("specials") to loyal Foursquare users like the Mayor who checks in most. - The document provides tips for businesses on how to use Foursquare effectively, including using specials, analytics, reviews, and insider tips to engage customers.

1. Location-Based Services Why it matters Dan Elder, MKMP New Media Advisor dan.elder@topsarge.com http://topsargebusinesssolutions.com

2. They’re Everywhere

3. What’s New? Smartphone and either GPS or cell phone towers

4. Geosocial Networking Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.

6. Routing

7. Assisted Navigation

8. Friends and Family Finder

9. Traffic

10. Vehicle Tracking

11. Yellow Pages

12. City Guides

13. User Generated Contact

14. Social Networking

16. The Magic of Foursquare 4 million users (up from 170k late 2009) 20,000 new users a day Bloomberg, Nov 11, 2010

17. Humor (Laugh)

18. 4sq In a Nutshell Foursquare lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.

19. The User’s View The User Experience

20. Its Starts with an App

21. Check In

22. Share Levels Share with no one Share with Foursquare Friends (Only) Share with Twitter/Facebook friends

23. Get Points, win Badges

24. Some Badges

25. The Mayor Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.

26. Humor (Giggle)

27. Add a Venue Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html

28. Business Sense

30. Use and promote the specials.

31. Check your analytics and data.

32. Encourage people to post reviews.

33. Use the charity angle.

34. Find out how you can improve.

36. Types of Specials Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!") Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!") Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!") Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")

37. Humor (Haha)

38. New-age Marketing?

39. Bringing in the Business

40. Not just Locals

41. Write these Down What to do Next

42. Claim YOUR venue

43. Use 4sq Tools

44. Foursquare Analytics There is no charge for analytics on foursquare

45. The new Power App?

46. Facebook Places Emerges Allfacebook.com, Nov 11, 2010

47. Still Humor

48. Questions? We Got Answers Dan Elder, Social Media Advoate (dan.elder@topsarge.com) http://www.topsargebusinesssolutions.com (254) 853-4410