17. #CMF16 @leeodden
Be the Best Answer
Brand Narrative
Customer Focus
USP
USP
USP USP
USP
USP
SEO/SEM
Social Networks
Content Marketing Industry Media
& News
AdvertisingCreate Signals of Credibility
Wherever Your Customers Are
Influencers
Photo: Shu/erstock
26. #CMF16 @leeodden
What QuesFons Can You Answer?
Buying Stage Ques0ons to Answer Content Types
Awareness What is it? Media, Blog, Social
Interest How does it solve? Newsle/er, Demo
Considera0on Which is the best? Reviews, Case Study
Purchase Where do I buy? Website
Buyer Persona
• Pain Points
• Goals
• Interests
• Triggers to Buy