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Write killer headlines!
Headlines are
the starting point for
great content.
Your headlines
should:
• Be clear – so people
know what they will be
learning
• Be Specific – so they
know what your
topic/niche is
• Reinforce one of your
key messages – so
make sure you identify
what those are first
• Be relevant to your
audience
• Who are you?
• What problems do you solve?
• How do your audience feel?
What do you want
people to BELIEVE?
Exercise
The all important first step:
Define your brand, audience, message
Blogs
YouTube headlines
Facebook headlines
Infographics
Offers
Calls to actions
Great headlines
can be used for:
8 types of headlines
(with examples)
The unexpected
or the mystery
unknown
That one thing…
How ToHow To
Twist on
current news
A collection of useful tips
or examples
Step by StepStep By Step
Twist on a case study
A story or case study
(with a twist)
The 2 parter
headline
Get into the minds of your
audience. They are more than a
demographic. How are they feeling?
What are they worried about? What do
they keep asking? How could you help
them?
Brainstorm / Plan / Post / Promote
Who’s helping? It’s ok for you to
share the workload
Quality matters. We want our
content to be seen as inspiration not
interruption
Before you rush off, consider this:
More advice available
Want to come for a
brainstorming session
with me on creating
great headlines?
Get in touch – details below:
@topleftdesign 07788590315 keren@topleftdesign.com
8 types of headlines you can use to create great shareable content

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8 types of headlines you can use to create great shareable content

  • 1.
  • 2. Write killer headlines! Headlines are the starting point for great content.
  • 3. Your headlines should: • Be clear – so people know what they will be learning • Be Specific – so they know what your topic/niche is • Reinforce one of your key messages – so make sure you identify what those are first • Be relevant to your audience
  • 4. • Who are you? • What problems do you solve? • How do your audience feel? What do you want people to BELIEVE? Exercise The all important first step: Define your brand, audience, message
  • 5. Blogs YouTube headlines Facebook headlines Infographics Offers Calls to actions Great headlines can be used for:
  • 6. 8 types of headlines (with examples)
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  • 49. Step by StepStep By Step
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  • 53. Twist on a case study A story or case study (with a twist)
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  • 65. Get into the minds of your audience. They are more than a demographic. How are they feeling? What are they worried about? What do they keep asking? How could you help them? Brainstorm / Plan / Post / Promote Who’s helping? It’s ok for you to share the workload Quality matters. We want our content to be seen as inspiration not interruption Before you rush off, consider this:
  • 66. More advice available Want to come for a brainstorming session with me on creating great headlines? Get in touch – details below: @topleftdesign 07788590315 keren@topleftdesign.com