Guest posting is a way to build quality, relevant backlinks. The document provides steps for finding blogs to guest post on, including using Google search queries and joining communities. It outlines criteria for evaluating potential blogs and how to contact them with post ideas and a sample article. Guidelines are given for outsourcing writing and checking the finished post for an author bio and backlink. The overall process allows bloggers to gain exposure while writers can build their online presence and brand through high-quality guest contributions.

1. Guest Posting 101
Why & How

2. • Great way of getting quality, relevant links.
• You are in control.
• You’re ‘forced’ to build quality unique content.
Win win!

3. How?
First: make a spreadsheet!
Blog URL
Quality Metrics
Contact Details
Notes (optional)

4. Getting Blog URLs: 1
Use Google’s ‘Advanced Search Queries’
• Keyword + intitle:”write for us”
• Keyword + intitle:”contribute to”
E.g. poster design + intitle:”write for us”
http://www.googleguide.com/advanced_operators.html

7. Getting Blog URLs: 2
• Join the communities:
http://www.linknami.com/guest-post/
http://myblogguest.com/

8. Getting Blog URLs: 3
http://search.twitter.com/

9. Have A Quick Checklist
• Seem open to publishing guest content?
• Do they link out to commercial sites?
• Good domain strength? (2+ is ‘good’)
• Will you post get ‘buried’ quickly?
• Easy to contact?
• High relevancy to your website area/brand?

10. Choose The Best Post Ideas
http://labs.postrank.com/top_posts#builder

11. Make Contact…
• Construct an email template that can be
personalized.
• Don’t be afraid to be transparent.
• State what topics you are interested in writing
about, with examples of previously published
posts (if possible).
• Make clear your willingness to compromise.
• Include social contact details of
yourself/company to show authenticity.

12. Write the Post!
• Yourself…
• …or outsource! 
http://fiverr.com/
http://www.textbrokers.com/

13. Outsourcing Checklist:
• Article headline
• Purpose of article
• URL it intends to be posted on
• Comprehensive ‘voice’ guidelines
• Research resources
• Deadline

14. If Guest URL Says No 
Don’t be sad.
Keep their contact details anyway!

15. If You Get A Yes 
• Well done!
• State your appreciation and hold onto their
contact details.
• Couple of things to include when sending
them the article:
– Biography, stating clearly your URL and the anchor
text you want.
– Possibly give them some relevant image.

16. Post-post Check
• Once your article is published (yey!) always
make sure to check the most important piece
is there – you link!
• Keep up with commenters.

17. And you’re done!
@topherbeats

18. Links
• SEO Chrome Plugin:
https://chrome.google.com/webstore/detail/o
angcciaeihlfmhppegpdceadpfaoclj
• SEOMoz Toolbar:
http://www.seomoz.org/seo-toolbar