Talking to media writing students while using a metaphor related to the Old Skool radio telephony environment where I cut my crust. Most illustrations from students in the class. There's audio attached to http://www.insideview.ie/irisheyes/2013/09/deconstructing-messaging-fundamentals.html
4. This #LITmw presentation reflects on the ways messages can be effectively
transmitted, distorted, received, processed, post-processed and retransmitted.
We know:
-- To #create is to reach the highest level of achievement in multimedia.
-- Written records preserve the integrity of important messages.
-- In our crowded messaging environment, interference happens regularly.
-- Artefacts often enjoy strong second lives when reimagined.
@topgold #LITmw
5. THE BASIC
FLOW OF
MESSAGING
-- #create
-- Compress
-- Transmit
-- Syndicate
-- Amplify
-- Modulate
-- Interference
-- Traverse Skip Land
-- Receive
-- Process
-- Post-process
-- Retransmit
-- Reimagine
It starts with creating and often
comes full circle with reimagination.
@topgold #LITmw
6. #CREATE
-- To make.
-- To cause.
-- To produce.
The most effective media
writing often evolves
from the most creative
work, geotagged as in
#Clonmel.
@topgold #LITmw
7. COMPRESS
Reduce the message to
remove disparate
extracts.
Listeners appreciate a
reduced dynamic range
between noise and quiet.
@topgold #LITmw Image by Jodi Henry.
12. MODULATION
Some written signals gain
strength in amplifying the
traditional reach. Other
signals strengthen by
increasing their frequency
of publishing.
@topgold #LITmw
14. INTERFERENCE
-- Alters.
-- Modifies.
-- Disrupts.
-- Shifts.
-- Ripples.
-- Moderates.
In a crowded media
space, you need to
leverage interference.
@topgold #LITmw
16. SKIP LAND
We live in Skip Land. But
may not know it.
@topgold #LITmw Image by Franciele Rosario.
17. RECEIVE
-- Often by sentinels.
-- Sometimes by subscription.
-- Displayed in different
formats.
-- May not be attributed.
-- Could be embedded content
like List.ly for #Clonmel.
-- Might be scraped.
-- Could be part of a bundle.
What you write may not
be what is received.
@topgold #LITmw
29. GETTING
STARTED
-- Write down an honest
thought.
-- Forget about assessment.
-- Revisit snippets from friend.
-- Listen to others.
-- Reflect about your past
actions, decisions and learning
events.
-- This takes practise.
Everyone can write. But
good writing takes
practise.
@topgold #LITmw
30. LOOK FOR
THE
NARRATIVE.
-- Why did it happen?
-- Who was there?
-- When did it unfold?
-- Where were you?
-- How does it fit in?
-- What was said?
The segues are the glue.
@topgold #LITmw
33. LET’S CONNECT AND SHARE.
@topgold #LITmw
Bernie.Goldbach AT LIT.ie
InsideView.ie
Bit.ly/mw-document01
Editor's Notes
Beneath all well-executed messaging normally lies the written word. This is a short presentation to alert creative multimedia students in the Media Writing module in the Limerick School of Art & Design during the winter semester of 2013. Illustrations by LSAD students. Photos by @topgold on Flickr. For the record, I blog at www.insideview.ie, talk at audioboo.fm/topgold and share videos at youtube.com/topgold including several supporting Media Writing that I made with Camtasia Studio.
We support this lecture with reflective audio journaling.
Through action agencies like Enable Ireland and the visually impaired community on Audioboo, we can enhance the accessibility of our learning materials.
In a cluttered new media landscape, the truly creative should be cherished.
This process mirrors traditional communications principles. #create by Rachel Compress by Jodi Transmit by Norah Amplify by David Modulate by Bernie Interference and Post-Process by Natalia Skip Land by Franciele Receive by Orla Process by Jess Retransmit by Bruno Reimagine by Ambra
Definitions from Merriam Webster.
Compressing activities in the real world often means removing and replacing things. (Image by Jodi Henry.)
But many transmissions are noisy, as they discovered in Marconi House, a place I visit in County Wexford, Ireland. (Image by Norah Carmody.)
Syndication is a gift.
The half life of content written as a social post isn't particularly long, so it's imperative you find ways to amplify your message. (Image by David Durand.)
The For Immmediate Release podcast effectively leverages GaggleAmp. You can see it working by following @educast on Twitter.
GaggleAmp is a service that amplifies the original message.
Some clever operators retweet and republish their own hashtagged content.
Wikipedia says “anything which alters, modifies, or disrupts a message as it travels along a channel”.
Wikipedia says “anything which alters, modifies, or disrupts a message as it travels along a channel”. (Image by Natalia Faria T. Cardosa.)
This atmospheric effect challenges us in the real world of new media messaging. Image by Franciele Rosário
Content is delivered, conferred and sometimes imposed.
My scratch work often starts at http://audioboo.fm/topgold. (Image by Daniel Gonzalez.)
You can become an authority by articulating a position. Be authentic.
There’s an emotive quality in voice that helps create the impression of trusted authority.
Audio blogging offers one distinct retransmission channel.
We use Audioboo.fm to share stories and to connect with listeners.
We use Audioboo.fm to share stories and to connect with listeners. Image by Daniel Gonzalez.
Details emerging in G+ Audio Community.
One of the by-products of this work will result in a community-powered activity stream.
We connect the Media Writing module to Tumblr for easy blogging.
G+ offers very controlled private conversations.
Bernie Goldbach tumbles at http://topgold.tumblr.com
Most people can talk when door-stepped. Writing should be as simple.
Most people can talk when door-stepped.
I watch Junior Infants create written work.
Being discoverable enhances your online credibility.
I’m very findable. I blog and talk about education, technology and being a dad to a very creative couple of kids. The Google Document at http://bit.ly/mw-document01 accompanied this presentation. You can find artefacts of related student work by searching for #LSADmedia.