1. +
Video Promotion &
Tracking
Presented by: Jo Stumpner
Director of Internet Marketing Services

2. + Video Promotion & Tracking Agenda
 Optimizing Your Videos
 Promoting Your Videos
 Tracking & Measuring Performance
 Question & Answers

3. +
OPTIMIZING YOUR VIDEOS

4. + Optimizing Your Videos - Overview
 Basic Video SEO
 Captions & Transcription
 Video Sitemaps
 Annotations

5. + Optimizing Your Videos - SEO
 How Does YouTube Rank Videos?
 Number of Views
 Video Title
 Video Description
 Video Ratings (Likes, Dislikes)
 Video SEO Basics
 Keyword Research
 Optimize Title & Description

6. + Optimizing Your Videos - Example

7. + Optimizing Your Videos - Transcript
 Video Captions & Transcripts

8. + Optimizing Your Videos - Captions
 Video Captions & Transcripts

9. + Optimizing Your Videos - Sitemaps
 Video Sitemaps

10. + Optimizing Your Videos - Annotations
 Annotations – Hug The World

11. + Optimizing Your Videos – Annotations
 Annotations – How To:

12. + Optimizing Your Videos - Annotations
 Annotations – Call To Action How To:

13. +
PROMOTING YOUR VIDEOS

14. + Promoting Your Videos - PPV
 AdWords Pay Per View

15. + Promoting Your Videos - PPV
 AdWords Pay Per View

16. + Promoting Your Videos
 Great Quality Content
 Encourage Users to Link & Share
 Create a Series

17. +
TRACKING & MEASURING

18. + Tracking & Measuring - Analytics
 Video Event Tracking

19. + Tracking & Measuring - AdWords
 AdWords Pay Per View

20. + Tracking & Measuring - Analytics
 AdWords Pay Per View

21. +
Thank You!
Jo Stumpner
Director of Internet Marketing Services
Top Floor Technologies