Project trade mission go around asia

Go Around
Asia

A trade mission to
Southeast Asia

Project: Trade Mission Go Around Asia (copyright toon rekkers ,kw1c, 2012) Page 1

Table of contents:

1 Introduction

1.1 The assignment

1.2 The target group

1.3 The money making model

1.4 Tips to remember

1.5 Sources and Social Media

2 Show us what you made

2.1 Final product

2.2 Schedule and assignment table

2.3 Assessment

Attachments

Sources for metadata


Project: Go Around Asia (the trade mission)

1 Introduction:
In the project Go Around Asia you must compile and organize , with some fellow students,
three trade missions based on a demand from one or more "clients" to trade fairs in
Southeast Asia. This project includes trade missions, trade fairs, among other countries like
China, India, Indonesia, Sri Lanka, Thailand, Taiwan, Vietnam and South Korea.

While compiling such an attractive trade mission you must also include a tourist trip and you
must pay attention to any tourist attractions, the various transportation and
accommodations.

In the project Go Around Asia you will also learn how you with help of the social media
environment Wordpress, can put this way of business online in the market. In addition, you
will also learn how you can use the other social media like Twitter, Facebook, and LinkedIn
for successful communication on this product can with your customers.

1.1 The assignment: Organize a trade mission to Southeast Asia
The trade mission must be offered attractive and marketable to customers. This means also
that you must choose three countries from the group; China, India, Indonesia, Sri Lanka,
Thailand, Taiwan, Vietnam and South Korea.

You must compile a trade mission per single country, which is easier to sell, or a combined
trade mission in which the three countries chosen, will be visited.

The topics for the trade mission you can make a choice of one of the following industries;
electronics, facility services, homebuilding, hospitality, clothing, fashion, agriculture, mining,
shipbuilding, tourism and or other industries. In this series you must choose three different
subjects.

The transportation and traveling should be focused on the business trip industry; that means
the flights must be done as business class and local transportation must be organized by
car, taxi or train. You also must provide customers the opportunity for a touristic trip. For
example, visiting China cannot be done without a visit to the Chinese Wall.

The assignment must be accomplished based on the following topics:
• 3 trade missions to trade fairs in three countries in Southeast Asia (or a combined trade
mission),
• 3 different industries,
• Group size per trade mission at least 9 and a maximum of 25 participants,
• Flights in business class,
• Stay in five star hotels, based on 1 person rooms
• Duration of the trade mission at least 6 days with a maximum of 11 days


You must present these products on your 'own' site in WordPress. The site must be arranged
in a way, that people can go from the home page directly to the various components and
other information. You must show that you can communicate these trade missions from
WordPress with other social media like Twitter, Facebook, and LinkedIn with your possible
customers (prospects). The customer will, in fact in many cases, go through e-mail to
contact you and the follow-up contact will be continued via social media

1.2 The target group:
The target audience for this travel product is specifically aimed at business people who wish
to import and /or export products. They do not like to waive on luxury and comfort. This
audience is very fond of sustainability. Keep this in mind. The age of the target group lies
between 25-65 years. The Go Around Asia Trade Mission product is based on the following
marketing mix (5 P's):

Planet: (sustainability and environment)
People: (human rights and fair trade)
Profit: (added value to human existence + profit)
Promotion: (communication via social media)
Pleasure: (staying, entertainment and expierence)


1.3 The money making model:
The budget is estimated to € 10,500,00 per person. The commission fee from the various
tour operators is an average of 7%. Operating expenses are amounted to approximately €
3,250.00 per trip per person. You must compile a profitable trade mission. (How many
people do you need at least per trade mission?)

To determinate the total travel sum for the customer you also must also the following
additional fees and charges:

• All flights are based on business class.
• Stay in 5 star hotels based on 1 person per room.
• Reservation charges € 17.50 per booking (required).
• Booking fees at € 2.50 per booking up to 9 persons (required).
• Charges for visa € 92.00 per person.
• Entrance fees during the tourist trip € 610 pp (only payable locally).
• Excursion and meal packages for the touristic trip: € 719 per person (optional).

1.4 Tips to remember:
1. A general description of the offered trade missions
2. A description of the trade fairs and hotels
3. A description of nice restaurants, shopping and shopping malls
4. Any entertainment
5. Local events
6. Transport options
7. Reservation forms
8. Options for online booking and paying
9. Travel and insurance conditions
10. Photos and video clips

1.5 Sources and Social Media:
WordPress: www.wordpress.com
Twitter: www.twitter.com
Facebook : www.facebook.com
LinkedIn: www.linkedin.com
Slideshare: www.slideshare.com


2 Show us what you made:

2.1 Final product

The final product contains:

A. a written report with;

an attractive front page,
a table of contents,
an introduction,
the cooperation contract between the team members
an action plan,
all trade missions,
the proposals
and attachments;
o print screens of your website in Wordpress and the pages of the used
social media,
o the handout from the PowerPoint presentation,
o the income forecast (statement) of each trade mission

B. a website on Wordpress and a page on Facebook, Linkedin or Hyves containing the
information of the various trade missions and the contact with the customer.

C. the proposals of the trade missions for the customers (see written report)

D. an income forecast related to the trade missions

E. a PowerPoint presentation for your client (at least 10 slides with a maximum of 20
slides). You must release this PowerPoint presentation on Slideshare.com


2.2 Schedule and assignment table with Go/noGo

Name student: _____________________________________________________

Team: ____________________________________________________________

Week Components Checked off by State
nr. teacher
1 Cooperation contract
Action plan
Task distribution
2 Project title of the trade mission Go/noGO
Set up of the trade mission
Target group /subject
3 Trade mission 1
4 Trade mission 2
5 Trade mission 3
6 Proposals and income forecast Go/noGO
7 Social Media
8 Submitting the products
9 Evaluation and explanation (oral
presentation of the products)


2.3 Assesment

Name student: _____________________________________________________

Team: ____________________________________________________________

Subjectl: Work process Insufficient Sufficient Good
Presence / Attitude
Time/commitment
Cooperation contract appointment
Action plan Colloberation
Description of the target group Analyze
A common description of trade Knowledge of
mission 1 product
mission 2 product
mission 3 product
Proposals (pricing) To estimate
Income Forecast Budgetting and
return on
investment
Travel and insurance Service
conditions
WordPress trade mission 1 Online selling
WordPress clients contact Loyalty
Social Media Communication
Powerpoint presentation Selling and
presentation
Report (lay out) Reporting
Report (complete + content) Reporting


Attachments:

Cooperation contract:

You must deliver up a printed and signed cooperation contract to your teacher at the end of
project week 1.

Action plan:

At the end of project week 1 yous deliver up the action plan with the distribution of the
tasks. This will be assessed with sufficient or insufficient. Your plan has to be judged as
sufficient to continue to work on the project.

In week 2 of the project you must deliver up a full proposal for the design of the project
trade mission. Determine in your team what the content of the final trade missions and
target groups (3 industries) you have chosen. This proposal should be judged as sufficient
(meet all requirements!). .

At the end of project week 3 you must have a first trade mission organized and the concepts
of the other available for inspection.

The proposals (pricing etc.) and "income forecasts" must be ready at the end of project week
6. Your team will receive a Go or a NoGo, which is based on the outcome from the data of
these two components.

In project week 8 (or in the week prior to the final week) everything must be finished and
the written report must be submitted to your teacher. The evaluation (oral presentation and
presentation will take place in week 9 (or the final week of the project).

Sources for metadata:

Metadata:

Field: vocational education
Industry: entrepreneurship, business administration, marketing, tourism
Competence: Key competence 7 (sense of initiative and entrepreneurship)
Level: 4 (BETC 4/5)
Kind: self organized learning

Link to CoSSOL project:

7. Sense of initiative and entrepreneurship


Project trade mission go around asia

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Project trade mission go around asia