Slides from my talk on content Paywall Strategies for the eZ Publish "Web First" launch event at the PPA in London.

1. “Web First” Publishing – PPA November 2011
Paid Content Strategies
Presenter: Tony Wood, Founder
Experts in eZ Publish consulting & development

2. “Stay committed to your decisions, but stay
flexible in your approach”
various people claim this

3. “Web First” Publishing – PPA November 2011
What will you take-away
➜ Paywall strategies
– tease
– glass
– metered
– time
– license
➜ Content flexibility
– eZ Find | eZ Recommend | eZ Odoscope
Experts in eZ Publish
VisionWT.com consulting and development

4. 100’s of eZ projects
9 Years of experience
Publishing focus
Longest UK partner
Strategy
Analysis/Consulting
Development
Support
Training

5. “Web First” Publishing – PPA November 2011
Tease paywall
➜ Show no articles
➜ Show only first paragraph
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

6. VisionWT.com

7. VisionWT.com

8. VisionWT.com

9. “Web First” Publishing – PPA November 2011
Glass paywall
➜ Show selected pages for free
➜ Pages picked by
– editor
– system
– taxonomy
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

10. VisionWT.com

11. “Web First” Publishing – PPA November 2011
Metered paywall
➜ Free pages are on a meter after register
➜ Meters:
– number of pages
– amount of time : minutes/hours/days
– ads watched
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

12. VisionWT.com

13. VisionWT.com

14. “Web First” Publishing – PPA November 2011
Time paywall
➜ Older content for free
➜ Subscription based:
– Hour
– day
– Week
Experts in eZ Publish
VisionWT.com consulting and development

15. VisionWT.com

16. “Web First” Publishing – PPA November 2011
B2B Site license
➜ Entire site is locked down and you buy a
license
Experts in eZ Publish
VisionWT.com consulting and development

17. “Web First” Publishing – PPA November 2011
Summary
eZ Publish give you flexibility
Choose the business models you want
eZ Find to search content
eZ Odoscope to demonstrate who uses content/license
eZ Recommend to display the right content
Experts in eZ Publish
VisionWT.com consulting and development

18. How will you create your vision with technology?
Tony Wood How to find us
tony.wood@visionWT.com Vision with Technology
Aberdeen Centre Unit 18AS
@tonywood 22/24 Highbury Grove
N5 2EA
London
info@VisionWT.com
+44 207 354 4300 VisionWT.com