presentation at FOWA on mobile and the implications of it

1. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

3. www.mashupevent.com

4. U n Iq U e N e S s

6. Where mobile web thinking was 2006

7. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location

8. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events

9. before we do where thinking is up to…

10. let’s do what “mobile web 2.0” is not….

11. technology company service owned android mobile OS framework platform mobile broadband

12. by the way

13. I don’t care if you call mobile web 2.0

14. Mobile 2

15. Mobile 2.0

16. Next gen mobile

17. MW2

18. or any other flavour

19. what I do care about, is

20. that you engage in thinking and debate

22. so Mobile Web 2.0 is….

23. all about

24. U n Iq U e N eS s

25. The correct question is ..

26. What can you do on a mobile, that

27. you cannot do on any other platform ?

28. other platforms are…

29. WEB (internet, access, IP)

30. Broadcast (TV, radio)

31. Mobile (wi’x)

32. here is the story

33. In simple terms Data from platforms click data content my data Data analysis Value

34. If you own the data and the analysis

35. you own the value

36. to own the data, you need to have

37. control the platforms and you

38. need the cloud with a client

39. Why is Google doing what it is doing?

40. In complex terms … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up

41. so what data do “they” want?

42. context personalis ation recommend ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising

43. So why is the web working and mobile not?

44. Some are part of open eco-systems

45. Some are part of closed ecosystems

46. and some are not sure!

47. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem

48. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem Mobile today ! WEB today !

49. so what?

50. who does it effect and how…

51. 2.0 thinking does effect everyone here and …

52. and every aspect of your business

53. developer & design

54. application interface and structure

55. service

56. delivery

57. trust

58. brand

59. position

60. strategy

61. regulation and policy

62. because…

63. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.

64. how’s time?

65. There is an important question?

66. How will the “purchase decision change”

67. As you are not buying anything that you

68. You currently sell/ buy

70. ‘ Rainbow of Trust’

71. parting thoughts

72. some companies get it…

75. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops

76. don’t forget