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Social Media’s Impact on Search Download: http://slidesha.re/socialimpactsearch Tony Adam - @tonyadam | tony@tonyadam.com May 2011
Brought to you by… Tony Adam - @tonyadam May 2011
be authentic May 2011
be authentic May 2011
BE EFFING AMAZING!! May 2011
p.s. this is what we’re talking about today! SEO Lifecycle May 2011
Social Media for SERPs  May 2011
Allow users to provide feedback to you, not the web May 2011
Transparency is KEY: Help people and be genuine May 2011
Link to Social Media profiles from your website May 2011
Case Study: PayPal Reputation Management May 2011
Use Social Profiles for links May 2011
Social + Search Data May 2011
SEOMoz Search Ranking Factors http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update Most Important Social Media-Based Factors* (as voted on by 132 SEOs) Source: SEOMoz - http://www.seomoz.org/blog/early-ranking-factors-data-an-april-linkscape-update May 2011
Social Search May 2011
Google Social Results May 2011
Bing Social Results May 2011
Social Media helps you gain visibility for SEARCH May 2011
How does visibility  help SEO? May 2011
LinkNinja May 2011
Which social media platforms should we use?! May 2011
define the value May 2011
“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.” - Tom Landry May 2011
create a plan May 2011
create great content May 2011
create great content May 2011
CREATE EFFING AMAZING CONTENT!! May 2011
Shocking Content May 23, 2011
Funny Content May 23, 2011
Trending & Topical May 2011
Browse Social Sites to find content to create May 2011
Facebook + Twitter May 2011
Welcome pages May 2011
Like my page!! May 2011
Sharing is caring! May 2011
authority matters May 2011
Social Media Lists & Curation May 2011
Find Influencers May 2011
ReTweet, Reply, cc, and /via Don’t retweet, people don’t see it in their streams May 2011
Tweet Button Implementations May 2011
send button May 2011
Send Button is the new Blogger Outreach May 2011
Digg Sort of… May 2011
Digg still works…for now May 2011
Reddit May 2011
Reddithas taken over Social News http://www.reddit.com/reddits/ Something witty here May 2011
Case Study:  Social Media  for long term  SEO Growth May 2011
May 2011
Creating Eyeballs and Visibility Content went viral via Social Media Technology blogs picked it up because of the visibility May 2011
Led to tons of links and embedded infographics The page got over 600 links (is a PR4 page) Used embed codes in the infographic to attract people to repost and get links May 2011
Ultimately Led To Top 5 Rankings May 2011
Case Study:  Trends + Social + Search = May 2011
News & Trends May 2011
Search Traffic Trends May 2011
Case Study: Jennifer Lopez Trend May 2011
Case Study: Jennifer Lopez Trend May 2011
Case Study: Lindsay Lohan Trend Oh emgee! May 2011
Case Study: Lindsay Lohan Trend May 2011
Social Media + Search That’s Hot! May 2011
Q+A Tony Adam ,[object Object]

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Social Media's Impact on Search