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SEO Strategy Tony Adam - @tonyadam | http://www.myspace.com/tonyadam May 16, 2011
May 16, 2011 Tony Adam - @tonyadam
May 16, 2011 SEO Lifecycle
May 16, 2011 SEO Roadmaps & Priorities
May 16, 2011 Technical & On-Page SEO
May 16, 2011 Crawling & Indexing Concerns
May 16, 2011 URL Structure & Robots.txt ColdFusion URL Structure: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677 Before
May 16, 2011 URL Structure & Robots.txt New URL Structure: http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677 After
May 16, 2011 Site Speed: Crawling & Indexing
May 16, 2011 Site Speed Improvements = #WINNING Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.
May 16, 2011 Site Speed & Outages = FAIL! Avg Page Load time: 10 seconds Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.
May 16, 2011 Fixing Site Speed & Outages = #WINNING
May 16, 2011 Canonical Tag: Incorrect Implementation
May 16, 2011 Canonical Tag: Incorrect Implementation
May 16, 2011 Canonical Tag Causing Ranking Issues Before After
May 16, 2011 Sticking to the basics! Alt text & Photo Names
May 16, 2011 Information Architecture Before After
May 16, 2011 IA/UX Improvements with Breadcrumbs Internal Linking
May 16, 2011 Test & Iterate
May 16, 2011 Small Changes & Quick Wins Iterate, Iterate, Iterate!
May 16, 2011 Test Conversion Rates with PPC 40%+ Conversion Rates
May 16, 2011 Testing: Click Through Rates from SERPs Test, Test, Test!
May 16, 2011 Case Study:  Trends + Social + Search =
May 16, 2011 Search Traffic Trends
May 16, 2011 Case Study: Jennifer Lopez Trend
May 16, 2011 Case Study: Jennifer Lopez Trend
May 16, 2011 Case Study: Lindsay Lohan Trend Oh Em Gee!
May 16, 2011 Case Study: Lindsay Lohan Trend
Tony Adam - @tonyadam May 16, 2011 Thank You!

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Creating an SEO Strategy

  • 1. SEO Strategy Tony Adam - @tonyadam | http://www.myspace.com/tonyadam May 16, 2011
  • 2. May 16, 2011 Tony Adam - @tonyadam
  • 3. May 16, 2011 SEO Lifecycle
  • 4. May 16, 2011 SEO Roadmaps & Priorities
  • 5. May 16, 2011 Technical & On-Page SEO
  • 6. May 16, 2011 Crawling & Indexing Concerns
  • 7. May 16, 2011 URL Structure & Robots.txt ColdFusion URL Structure: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677 Before
  • 8. May 16, 2011 URL Structure & Robots.txt New URL Structure: http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677 After
  • 9. May 16, 2011 Site Speed: Crawling & Indexing
  • 10. May 16, 2011 Site Speed Improvements = #WINNING Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.
  • 11. May 16, 2011 Site Speed & Outages = FAIL! Avg Page Load time: 10 seconds Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.
  • 12. May 16, 2011 Fixing Site Speed & Outages = #WINNING
  • 13. May 16, 2011 Canonical Tag: Incorrect Implementation
  • 14. May 16, 2011 Canonical Tag: Incorrect Implementation
  • 15. May 16, 2011 Canonical Tag Causing Ranking Issues Before After
  • 16. May 16, 2011 Sticking to the basics! Alt text & Photo Names
  • 17. May 16, 2011 Information Architecture Before After
  • 18. May 16, 2011 IA/UX Improvements with Breadcrumbs Internal Linking
  • 19. May 16, 2011 Test & Iterate
  • 20. May 16, 2011 Small Changes & Quick Wins Iterate, Iterate, Iterate!
  • 21. May 16, 2011 Test Conversion Rates with PPC 40%+ Conversion Rates
  • 22. May 16, 2011 Testing: Click Through Rates from SERPs Test, Test, Test!
  • 23. May 16, 2011 Case Study: Trends + Social + Search =
  • 24. May 16, 2011 Search Traffic Trends
  • 25. May 16, 2011 Case Study: Jennifer Lopez Trend
  • 26. May 16, 2011 Case Study: Jennifer Lopez Trend
  • 27. May 16, 2011 Case Study: Lindsay Lohan Trend Oh Em Gee!
  • 28. May 16, 2011 Case Study: Lindsay Lohan Trend
  • 29. Tony Adam - @tonyadam May 16, 2011 Thank You!