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Effective measure audience insight report november vietnam

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Tony Truong
Tony Truong

Duy Nguyen @ Effective Measure introduces a new way of benchmarking and planning for display advertising in Vietnam.

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Bringing Audience Insights to Digital Media Strategies in Vietnam
Introduction to Effective Measure International ,[object Object],[object Object],[object Object]
Over 350 websites across SEA have our code
Effective Measure – Panel Community of 75,000+ Thailand Panelists: 19,567 Singapore Will Release in Q4 Malaysia Panelists: 15,224 Philippines Panelists: 13,338 Indonesia Panelists: 14,566 Vietnam Panelists: 12,350
Our Goals in Vietnam ,[object Object],[object Object],[object Object]
Audience Insight Platform Audience Insight Platform
Effective Measure – Hybrid Methodology Combines data from both site tags as well as our Opt-In Panel to report the most accurate details on local and internationals sites
How we collect Demographics Step 1: Launch Demographic Surveys that come from a non-biased, evenly distributed web across hundreds of diverse websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Insight Platform Access
 
Through our Market Wide Demographic survey, we collect and report these results across each data layer in our solution, including: Market Category Ad Network, Publisher, Website and Website Section. Demographic, Lifestyle and Purchase Segmentation
Media Planning Tool The Effective Measure Media Planning Tool allows agencies to easily discover insights about specific demographic Profiles on specific websites in the market. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vietnam Market Insights Vietnam Market Insights
Business and Finance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Member Communities and Social Networking ,[object Object],[object Object],[object Object]
Entertainment ,[object Object],[object Object],[object Object]
Games ,[object Object],[object Object],[object Object]
Price to Publishers ,[object Object],[object Object],[object Object],[object Object],10% off these rates to all iab Vietnam Members Any publisher over 100 million impressions per month will be quoted on a separate basis. PV's/mth PV's/Yr Standard - USD (Cost per Year) 500,000 6,000,000 $500 2,000,000 24,000,000 $600 4,000,000 48,000,000 $700 6,000,000 72,000,000 $800 8,000,000 96,000,000 $1,000 12,000,000 144,000,000 $1,250 16,000,000 192,000,000 $1,500 20,000,000 240,000,000 $1,750 30,000,000 360,000,000 $2,000 40,000,000 480,000,000 $2,250 50,000,000 600,000,000 $2,500 60,000,000 720,000,000 $2,750 70,000,000 840,000,000 $3,000 80,000,000 960,000,000 $3,250 90,000,000 1,080,000,000 $3,500 100,000,000 1,200,000,000 $3,750
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Mais de Tony Truong (13)

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Effective measure audience insight report november vietnam

  • 1. Bringing Audience Insights to Digital Media Strategies in Vietnam
  • 2.
  • 3. Over 350 websites across SEA have our code
  • 4. Effective Measure – Panel Community of 75,000+ Thailand Panelists: 19,567 Singapore Will Release in Q4 Malaysia Panelists: 15,224 Philippines Panelists: 13,338 Indonesia Panelists: 14,566 Vietnam Panelists: 12,350
  • 5.
  • 6. Audience Insight Platform Audience Insight Platform
  • 7. Effective Measure – Hybrid Methodology Combines data from both site tags as well as our Opt-In Panel to report the most accurate details on local and internationals sites
  • 8.
  • 10.  
  • 11. Through our Market Wide Demographic survey, we collect and report these results across each data layer in our solution, including: Market Category Ad Network, Publisher, Website and Website Section. Demographic, Lifestyle and Purchase Segmentation
  • 12.
  • 13. Vietnam Market Insights Vietnam Market Insights
  • 14.
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  • 19.