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Semelhante a Ch.14 10 questions from kotler assignment (20)
Ch.14 10 questions from kotler assignment
- 1. 10 Questions for Chapter 14 (Developing Pricing Strategies and Programs by Kotler) Prepared By: Antonieta Manalang Date: September 2, 2010
- 35. Brands with average relative quality but high relative advertising budgets cant charge higher prices
- 36. Price is a major factor when customer buys a product
Notas do Editor
- Answer: revising price to capitalize on market changes
- Answer: Price cues
- Answer: Maximum market skimming
- Answer: Price-quality Inferences
- Answer: Buyers are less price sensitive when there are few are no substitutes
- Answer: Unbundling
- Answer: Delayed quotation pricing
- Answer: Increasing the number of sizes and models offered
- Answer: Value Pricing
- Answer: Price is a major factor when customer buys a product