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Social Media for BusinessPresented by ArenGrimshaw on behalf of Outset CornwallMonday 19th April 2010,[object Object]
Before we get started… Who Am I?,[object Object]
60% of European Consumers now engage with Social Media on a regular basis,[object Object],64% of UK Companies say they have experimented with Social Media,[object Object],However…,[object Object]
This leaves some important questions unanswered…,[object Object],What is Social Media?,[object Object],Is it just another fad?,[object Object],Is anyone making any money?,[object Object],Where do I start?,[object Object]
What is Social Media?,[object Object]
“Media designed to be ,[object Object],disseminated through ,[object Object],social interaction, ,[object Object],created using highly,[object Object],accessible and scalable ,[object Object],publishing techniques.”,[object Object],Wikipedia Definition,[object Object]
or,[object Object],“...it’s how people read,  ,[object Object],discover and share,[object Object],information.”,[object Object]
Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales,[object Object]
Key Aspects & Terminology,[object Object],Web 2.0 ,[object Object],Real Time,[object Object],Viral ,[object Object],Authentic,[object Object],UGC & CGM,[object Object],Sociological / Technological,[object Object]
The Technology,[object Object]
Social Media for Business (Short) - Outset Cornwall
Social Media Platforms,[object Object],Blogs,[object Object],Social Networks,[object Object],Wiki Sites,[object Object],File Sharing Sites,[object Object],Social Bookmarking,[object Object],Live Streaming,[object Object],Forums,[object Object],Aggregators,[object Object]
Social Media for Business (Short) - Outset Cornwall
Social Media for Business (Short) - Outset Cornwall
A Typical Profile,[object Object],Location,[object Object],Web Address,[object Object],Avatar,[object Object],Bio,[object Object],Custom ,[object Object],Background,[object Object]
Social Media for Business (Short) - Outset Cornwall
The Approach,[object Object]
VCP,[object Object],Visibility ,[object Object],+,[object Object],Credibility,[object Object],=,[object Object],Profitability,[object Object]
Visibility,[object Object],Create Shop Windows,[object Object],Networks / Community Engagement,[object Object],Viral / WOM,[object Object],Joining Conversations,[object Object],Tell a Story,[object Object],Broaden Reach of Activity,[object Object]
Credibility,[object Object],Show Knowledge,[object Object],Passive Marketing,[object Object],Use Network,[object Object],‘Givers Gain’,[object Object]
Some Examples,[object Object]
Social Media for Business (Short) - Outset Cornwall
Social Media for Business (Short) - Outset Cornwall
Social Media for Business (Short) - Outset Cornwall
Social Media for Business (Short) - Outset Cornwall
Is anyone making any money?,[object Object]
Results: Business Cornwall,[object Object]
The Results:,[object Object],207 Comments,[object Object],365 Facebook Fans,[object Object],1,259 Twitter Followers,[object Object],21,867 Reads on Scribd,[object Object],73% Increase in Unique Monthly Visitors,[object Object],97% Increase in Monthly Visits,[object Object],Case Study: Business Cornwall,[object Object]
Results: UKNetWeb,[object Object]
500% increase in new business enquiries through social networks,[object Object],2/3 of all enquiries through social networks,[object Object],100% Increase in Average Order Values,[object Object],Opened up UK & International Markets,[object Object],Results: UKNetWeb,[object Object]
Where do I start?,[object Object]
Your First Steps,[object Object],Start building your social & professional networks with the people you know,[object Object],Explore Social Media content around subjects of interest (Real time),[object Object]
Google Show Options,[object Object]
Google Show Options,[object Object]
Your First Steps,[object Object],Start building your social & professional networks with the people you know,[object Object],Explore Social Media content around subjects of interest (Real time),[object Object],Identify interesting sources & people – what makes them worth listening to?,[object Object],Try engaging with content through comments, messaging etc,[object Object]
Tips & Advice,[object Object],Quality wins over Quantity,[object Object],Aim for a dialogue (engagement)Social Media is not a broadcast medium,[object Object],Think about your story,[object Object],Use a variety of media,[object Object],Review regularly and tweak,[object Object]
Get it right…,[object Object],Increased brand awareness & credibility,[object Object],Increased web traffic & website engagement,[object Object],Higher average order values,[object Object],More repeat business, increased loyalty,[object Object],Reach into new markets / existing markets,[object Object],Insight into customer opinions & opportunities,[object Object],More sales & increased profitability,[object Object]
Extra Support,[object Object],We can offer additional support in the following areas:,[object Object],Research & Strategy,[object Object],Consultancy,[object Object],Training & Mentoring,[object Object],Implementation & Integration,[object Object],Content Production,[object Object]
For More information,[object Object],Message me on Facebook, Twitter, LinkedIn or any other social network you find me on,[object Object],Check out the blog at www.tonickmedia.com/blog,[object Object],Give me a call – 01209 718688 / 07501 259000,[object Object],Send me an email - aren@tonickmedia.com ,[object Object]
@arengrimshaw,[object Object],www.tonickmedia.com,[object Object],www.slideshare.net/tonickmedia,[object Object]

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Social Media for Business (Short) - Outset Cornwall

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Notas do Editor

  1. 1. http://www.campaignlive.co.uk/news/964382/Viral-View-Social-Technographics-keeping-online-audience/2. http://econsultancy.com/reports/social-media-and-online-pr-report