The document is a presentation about using social media for business marketing. It discusses what social media is, key platforms like Facebook, Twitter and LinkedIn, and statistics about their usage. It then talks about developing a social media strategy, including identifying business objectives and communities, allocating resources, and approaches. Examples are given of businesses that increased sales and profits through social media. The presentation concludes by offering tips for getting started with social media and additional support services.

1. Social Media for Business Marketing Masterclass Presented by Aren Grimshaw Monday 26 th April 2010

2. Before we get started… Who Am I?

3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…

4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?

5. What is Social Media?

8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure , opportunity and sales

10. The Technology

12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators

24. A Typical Profile Avatar Bio Web Address Location Custom Background

29. Where do I start?

30. The CARAT Planning Process C OMMUNITY A IMS A PPROACH R ESOURCES T ECHNOLOGY

31. The notion of community, refers to a group of people united by at least one common characteristic. Source: http://www.cdc.gov/phppo/pce/part1.htm

32. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institution Source: http://www.cdc.gov/phppo/pce/part1.htm

33. Each individual may be part of many different communities Experiences Interests Values Geographic Innate Characteristics Characteristic Groups

34. Innate / Experiences Male 28 Years Old Father of 2 Children Working in a small business Interests Social Media Business ‘ Social Good’ Geographic St.Austell Cornwall United Kingdom

35. Identifying Communities Customers Influencers Partners Demographics Technical ability Interests Geographic location Staff Journalists Suppliers Politicians Allied trades Competitors Funders / Investors Other regions

38. The Approach

39. VCP Visibility + Credibility = Profitability

43. Some Examples

51. Is anyone making any money?

52. Results: Business Cornwall

54. Results: UKNetWeb

57. Where do I start?

59. Google Show Options

60. Google Show Options

63. A couple of things to keep in mind... The conversation goes on whether you take part or not You cannot control it, you can only seek to manage it