This document provides examples of marketing and branding projects completed for various hospitality clients. It summarizes 9 projects for hotels, resorts, and hotel groups. The projects involved branding, advertising, collateral creation, and repositioning properties as luxury or boutique hotels. Clients included Marriott, Wyndham, Pelican Beach Resort, Marco Island Marriott Resort, DoubleTree GalleryOne, Paradisus Resorts, Tecton Hospitality, and Starwood.

1. Brand Strategy
Marketing
Advertising
Design
Interactive
HOSPITALITY
115 North East 3rd Avenue
Loft 106
Fort Lauderdale, Florida 33301
OFFICE 954.607.6276
FAX 954.692.9772

2. WYNDHAM This property was known as Bonaventure, a once glamorous but now tired resort on the fringes of the Everglades in MARRIOTT SOUTH BEACH wanted impact, style and to stand out from the sea of mediocre direct mail. What they
Weston, Florida. The developer bought the property with the idea of reinventing it as a modern luxury condominium hotel and spa/resort destination. got was a campaign so successful it was reprinted multiple times and won a District Charlie from ADFED for Direct Marketing.
Our job was twofold: to brand and create gorgeous collateral for the Residences (formerly the hotel rooms) and help the developer keep
Bonaventure in business until the property was re-flagged by Wyndham. All without confusing the market.

3. A GRAND NEW LOOK This extraordinary hotel is an example of southern hospitality at its best. The Grand Hotel Marriott ITS NOT ALL PLAY Business is big business at Marriott. We have extensive experience with meetings, conventions and
Resort, Golf Club and Spa wanted to convey this message to its customers and we obliged. Every guest gets a “Y’all come back now” and they do, group advertising. From individual hotels to national programs, we make it our business to target this lucrative market in interesting, human ways.
over and over again. We are known for our “Fredlines®,” which are clever, inspired headlines from the brain of Agency Principal Fred Adkins.

4. PELICAN BEACH RESORT came to us to graphically mastermind their conversion from the nation’s most booked
on-the-beach Best Western hotel to a luxury condominium hotel. Our campaign delivered this new, unexpected elegance via a lovely suede,
perfect-bound book and DVD encased in a custom epi leather box. Both the condominium hotel and these collateral pieces tell the story of
pure luxury. The set also won numerous printing and design awards.

5. MARCO ISLAND MARRIOTT RESORT, GOLF CLUB & SPA was in the midst of $60 DOUBLETREE/GALLERYONE This older Doubletree Hotel on Fort Lauderdale’s Intracoastal Waterway was
million in remarkable renovations, including a brand new luxurious Balinese spa, and needed to tell the story of this new level of sophistication. in disrepair. The challenge was to get the market to reconsider it as a luxury boutique condo hotel before the renovations were completed.
We designed the Quinn’s and Spa logo and redesigned all guest touch points, re-introducing this luxury resort as a chic, world-class To achieve this, we shifted the focus from the property to the promise by creating the GalleryOne name that tied the property to the art world.
island getaway. The Public Relations firm then organized curated art gallery evenings to draw brokers and buyers.

6. PARADISUS RESORTS All-inclusive hotels conjure images of crowded buffet tables and screaming kids run amok in the
pool. The Sol Group decided to step away from that preconception. They asked us to help them re-launch their 5-year old but little-known Paradisus
brand as an all-inclusive yet exclusive luxury brand. Our “Real Life Fantasy” campaign is designed around gorgeous, quiet, fantasy-like single image
photography that conveys peaceful elegance in amazing surroundings.

7. TECTON HOSPITALITY This hotel management group called us in to review collateral that was not working for them. We
determined that their look was “local” and it limited their ability to open big doors. We made their corporate image more upscale and also created
powerful branding for their Desires ® boutique division. With new branding came a renewed sense of self confidence. Tecton now concentrates on
utilizing their innovation and expertise to acquire additional ownership interests and management contracts on a much wider national stage.

8. Marriott (Resorts, Residences Inn, Spring Hill Suites, Courtyard, Fairfield)
JW Marriott / Renaissance / Vacation Club
Atlanta
Cluster
Atlanta Airport Marriott
Atlanta Buckhead Cluster
Marriott Evergreen Conference Resort
JW Marriott Buckhead
Atlanta Marriott Marquis
Atlanta Marriott Suites Midtown
Marriott Atlanta Alpharetta
Atlanta Marriott Midtown Cluster
Atlanta Marriott Century Center
Latin America
Cluster
Aruba Marriott Resort & Stellaris Casino
Renaissance Aruba Resort & Casino
CasaMagna Marriott Cancun Resort
Residence Inn JW Marriott Cancun Resort & Spa
Sea World Curacao Marriott Beach Resort & Emerald Casino
Renaissance Hotel Jamaica
Mexico City Airport Marriott
Puerto Vallarta Casa Magna Marriott Resort
St. Kitts Marriott Resort & The Royal Beach Casino
Marriott St. Thomas Frenchman’s Reef
Renaissance St. Thomas
Memphis
Nashville
Marco Island Southeast Region
Marriott Resort, Cluster
Golf Club & Spa Bay Point Marriott Resort
Miami Marriott Biscayne Bay
Delray Beach Marriott
Fort Lauderdale Marina Marriott
Grand Hotel Marriott Resort, Golf Club & Spa
JW Marriott Orlando Grande Lakes
Harbor Beach Marriott Resort & Spa
Hutchinson Island Marriott Beach Resort and Marina
Marriott Village at Lake Buena Vista
Marriott Lake Bryan Village
The Legends Conference & Beach Resort
The Lodge & Conference Center
Marco Island Marriott Resort, Golf Club & Spa
Miami International Airport Marriott
Marriott Resorts Renaissance Miami
JW Marriott Miami
Barefoot Resort & Club Murtle Beach
Orlando Airport Marriott
Courtyard Marriott Orlando
Orlando World Center Marriott Resort & Convention Center
Renaissance Ft. Lauderdale-Plantation Hotel
Sawgrass Marriott Resort & Beach Club Ponte Vedra Beach
Residence Inn Sea World
Marriott South Beach
Tampa Marriott Waterside Hotel & Marina
West Palm Beach Marriott
Southwest Region
Cluster
JW Marriott Desert Springs JW Marriott Resort & Spa
Desert Springs Marriott South Beach Scottsdale Marriott at McDowell Mountains
STARWOOD Starwood needed our help to stand out in a saturated Northeast market. Their many brands such as Sheraton , Westin ,
® ®
MARRIOTT Experience
W® and Four Points® benefit from our highly marketable, yet creative thinking in advertising, print and interactive.