Leadership institute conf. oct pdf

Social Media Outreach:
For Such a
Time as This

Toni Birdsong & Tami Heim
co-authors, @stickyJesus: how to
live out your faith online

Wednesday, October 3, 2012

Outcomes:
• Understand the Social Frontier
• Shift Your Thinking About It
• Formulate a Game Plan to GO In!


Harvard Business Review Study
The
12
Major
Beneﬁts
Of
Social
Media

2100
Organiza;ons
Polled/Analyzed

1.
Increased
awareness
of
the
organiza4on
=
outreach
2.
Increased
traﬃc
to
website
=
exposure
3.
Greater
favorable
percep4ons
of
the
brand
=
communicate
God’s
Love
4.
Able
to
monitor
conversa4ons
about
the
organiza4on
=
fact
vs.
truth;
what

people
think
of
you/God
5.
Able
to
develop
targeted
marke4ng
ac4vi4es
=
target
need
in
community;
put
$

there
6.
BeMer
understanding
of
customers
percep4ons
of
their
brand
=
fact
vs.
truth;

what
people
think
of
you/God

Go
into
all
the
world
and
preach
the
gospel
to
the
whole
crea2on.
Mark
16:15


continued . . .

7.
Improved
insights
about
their
target
markets
=
what’s
going
on
in
hearts
around
us
8.
Iden4ﬁca4on
of
posi4ve
and
nega4ve
comments
=
know
your
allies;
know
your

enemies
9.
Increase
in
new
business
=
more
hearts
saved;
more
members;
future
of
the
church
10.
Iden4ﬁca4on
of
new
product
or
service
opportuni4es
=
4mes
change—is
the

delivery
(not
content)
of
your
message
relevant?
11.
Ability
to
measure
the
frequency
of
the
discussion
about
the
brand
=
is
your

church
on
people’s
mind;
trends/seasons?
12.
Early
warning
of
poten4al
product
or
service
issues
=
cultural
warning
signs

around
the
church

And
this
gospel
of
the
kingdom
will
be
proclaimed
throughout
the
whole
world
as
a
tes2mony
to
all
na2ons,
and
then

the
end
will
come.
MaAhew
24:14


Stats.
What’s it matter?
•
One
in
every
nine
people
on
Earth
is
on
Facebook
=
digital
migra4on

enormous
•
People
spend
700
billion
minutes
per
month
on
Facebook
=
more
than

church
•
Each
Facebook
user
spends
on
average
15
hours
and
33
minutes
a

month
on
the
site
=
are
we
that
cap4va4ng
with
OUR
message?
•
30
billion
pieces
of
content
is
shared
on
Facebook
each
month
=
people

share
what
moves
them.
•
190
million
average

Tweets
per
day
occur
on
TwiMer
=
people
WANT
to

talk
•
There
are
now
roughly
100
million
ac4ve
TwiMer
users

(100
inac4ve)
=

Lots
of
people
•
Google+
has
more
than
25
million
users
=
more
networks
each
year
pop

up
AND
migra4on
to
new
digital
channels
(customized/improved)

remains
•
YouTube
has
490
million
unique
users
who
visit
every
month
=
video
is

important
Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook

Declare
his
glory
among
the
na2ons,
his
marvelous
works
among
all
the
peoples!
Psalm
96:3


continued . . .
stats: what’s it matter?

•
300,000
users
helped
translate
Facebook
into
70

languages
=
digital
global
outreach
others
are
sefng
up
B2C
Facebook
interac4on
is
30%
higher
than
average
on

Sundays.
=
what
are
people
searching
for?
•
4.8
billion
people
now
own
mobile
phones.
Just
4.2

billion
own
a
toothbrush.
=
communica4on
over

hygene?
Hmmm.
•
Social
media
sites
and
blogs
reach
80%
of
all
U.S.

internet
users.
=
Content
is
king
in
inﬂuencing.
Blogs
are
the
single
most
important
inbound
marke4ng

tool.
=
DiMo.

Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook


The New Frontier
Political: Social media in the U.S. deciding elections
Global: Even terrorists use social media to mobilize & intimidate
Legal: In Australia court notices can be served through
Facebook.
Professional: Hirings/ﬁrings decided via social proﬁles.
Financial: Future employment decided on social media.
Education: Academics transferring incresingly online.
Social: Marriage partner (1/5) decided online.
Eternal: More churches streaming services; entire now
churches online. Decisions for Christ every day online.

“of
the
sons
of
Issachar
who
had
understanding
of
the
2mes,
to
know
what
Israel
ought
to
do,”
1
Chron.
12:32


leadership
eMarketer
Study:
Top
execu4ves
need
to
be

involved
in
social
media.

•
77%
of
buyers
say
they
are
more
likely
to
buy

from
a
company
whose
CEO
uses
social
media.

•
94%
said
C-‐suite
social
media
par4cipa4on

enhances
a
brand
image.

•
82%
of
employees
say
they
trust
a
company

more
when
the
CEO
and
leadership
team

communicate
via
social
media.

Do
your
best
to
present
yourself
to
God
as
one
approved,
a
worker
who
has
no
need
to
be
ashamed,
rightly
handling
the

word
of
truth.
2
Tim.
2:15


Listen
Respond
community Educate
Inﬂuence
Align
Activate

I
appeal
to
you,
brothers,
by
the
name
of
our
Lord
Jesus
Christ,
that
all
of
you
agree,
and
that
there
be
no
divisions
among
you,

but
that
you
be
united
in
the
same
mind
and
the
same
judgment.
1
Cor.
1:10


Visual Storytelling

Too much information = more
consumption via photos & video

Data: Simply Measured for M Booth

They
shall
speak
of
the
glory
of
your
kingdom
and
tell
of
your
power,
Psalm
145:11


What’s the
Mission?


#1 Question:
What are
people looking for?


Created to Seek God not Idols
“Men
of
Athens!
I
see
that
in
every
way
you
are
very
religious.

For
as
I
walked
around
and
looked
carefully
at
your
objects
of

worship,
I
even
found
an
altar
with
this
inscrip4on:

“ To
an

Unknown
God.”

Now
what
you
worship
as
something

unknown
I
am
going
to
proclaim
to
you.
The
God
who
made

the
world
and
everything
in
it
is
the
Lord
of
heaven
and
earth

and
does
not
live
in
temples
built
by
human
hands.
.
.
.
God
did

this
so
that
men
would
seek
him
and
perhaps
reach
out
for
him

and
ﬁnd
him,
though
he
is
not
far
from
each
one
of
us.”

-‐
Acts
17:
22b-‐24,
27
(Paul)


Follow Him
• Pray
• Expand
• Bless
• Enlighten

PRAYER
OF
JABEZ

.
.
.

Oh,
that
You
would
bless
me
indeed,
and
enlarge
my
territory,
that
Your
hand
would
be
with
me,
and
that
You
would
keep

me
from
evil,
that
I
may
not
cause
pain!
1
Chron.
9:10


Words
“But I say to you
that for every idle
word men may
speak, they will
give account of it
in the day of
judgment. For by
your words you
will be justiﬁed,
and by your words
you will be
condemned.” Matt
12:36-37, NKJV www.wordle.com


The Holy
Spirit
And I will ask the
Father, and he will give
you another
Counselor to be with
you forever—the
Spirit of truth. The
world cannot accept
him, because it neither
sees him nor knows
him. But you know
him, for he lives with
you and will be in you.
John 14:16-17


The Big 5
what’s behind your avatar?
• Heart (compassion, charity) I hear

• How-To (information, use)
ya, bro!

• Humanity (imperfections, real)
• Humor (fun, unique, creative)
• Holiness (choosing the higher way)
But
you
will
receive
power
when
the
Holy
Spirit
has
come
upon
you,
and
you
will
be
my
witnesses
in
Jerusalem
and
in
all

Judea
and
Samaria,
and
to
the
end
of
the
earth.
Acts
1:8


15-min. break
(WOO-HOO!)


Get a plan


Jumpstart
Plan*

• Determine your WHY
• Determine your message
• Target your audience
• Set your goals
• Choose your tools
• Measure your impact
• Be efﬁcient

*see handout to go deeper


Determine your
WHY


Determine your
MESSAGE


You Must Decide:

• Who do I follow?
• Where do I ﬁnd them?
• Target vs. Advocates


Determine your
AUDIENCE


Etiquette that
multiplies
• Thank
• Reply
• Re-tweet
• Respond/Interact
• Pose questions
• Lift causes & passions
• Follow Friday


How to
#LiveSticky

•

Listen
•

Engage
•

Lead & Lift
• Be Present
•

Include
• Real Relationship
• Compassionate

sticky: The message that holds fast, adheres, and clings to the hearts of every
generation. Eternal content independent of time, change, and cyberspace.

Set your
GOALS


Lists turn “the ﬂood”
into an intentional stream


Choose your


Choose your
TOOLS


Community
Platforms
• Website
• Blog
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Google +
• YouTube


Measure your
IMPACT


Metrics
•

Google Analytics
•

Tweet Reach
•

Twitalyzer
•

Tweet Stats
•

Peer Index
•

Social Mention
• Facebook
Insights
• Crowd booster

His divine power has given us everything we need for life and godliness through our knowledge of him
who called us by his own glory and goodness. 2 Peter 1:3


tweetreach.com

socialmention.com >>>


Be
EFFICIENT


Efﬁciency
•

TweetDeck/HooteSuite
• FB Scheduled Posts
• Auto Posting Blog to FB
• Blog to Twitter
• Auto followbacks
• Hashtags
•

Facebook groups
• Twitter Lists
• Kitchen Timer (!)

Yet
you
do
not
know
what
tomorrow
will
bring.
What
is
your
life?
For
you
are
a
mist
that
appears
for
a
liAle
2me
and
then

vanishes.
James
4:14


Got Questions?

ehow.com
makeuseof.com
dummies.com
YouTube.com
Help Centers: FB/Twitter


Real
MINISTRY


The Hashtag #
#FollowFriday
#FF
# Tworship
#Prayer
#Help
#LiveSticky
#JesusTweeters
#TeamJesus
#URInvited!


Go Deeper :
#helpme
#ihatemylife
#help
#pleasepray

The ASK :
• How can I #pray for you today?
• What’s the one thing that keeps you
from giving your heart to #Jesus?
• Do you want to know #Jesus? <link>


LOVE VS.
If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging
cymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if I
have all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have,
and if I deliver up my body to be burned, but have not love, I gain nothing. Love is patient and
kind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; it
is not irritable or resentful; ...
1 Cor. 1:1-13

Without love, none of this matters.


Recap:
• Understand the Social Frontier
• Shift Your Thinking About It
• Formulate a Game Plan to GO In!


• Social Media Strategy Template
& list of Power Tools

• Website Checklist: Ready, Set,
Go Compete!

•10 Commandments
of Twitter


www.slideshare.net/
tonibirdsong/


Leadership institute conf. oct pdf

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Leadership institute conf. oct pdf