This is a presentation given by Toni Birdsong, social media strategist and co-author of @stickyJesus: how to live out your faith online. The presentation was given at MinistryNet in Bangkok Thailand Nov. 3-7, 2011, an event held by Campus Crusade for Christ International. @copyright Toni Birdsong, Birdsong Creative, 2011. All Rights Reserved.

1. How to amplify
your outreach
using Twitter
Toni Birdsong
co-author, @stickyJesus: how to
live out your faith online
& social media strategist
Sunday, November 6, 2011 1

2. How To:
•
Stay mission-centric
•
objectives & follow a plan
Set
•
Position yourself to be heard
•
Find, get (and keep) followers
•
Smart tools to measure impact
•
Power of Influence: true stories
to inspire
Sunday, November 6, 2011 2

3. Twitter Profiles
@tonibirdsong 10K (4 years)
@stickyJesus 11.7 K (2 years)
@steve_berger 3.8K (1 year)
@FrTheatreTweets 2K (6 months)
• Different Goals
• Different Target
• Different Followers
• Different Messages
• Different Outcomes
Sunday, November 6, 2011 3

4. Stay Mission
Centric
Sunday, November 6, 2011 4

5. Follow Him
• Pray
• Expand
• Bless
• Enlighten
Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and
that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10
Sunday, November 6, 2011 5

6. Words
“But I say to you
that for every idle
word men may
speak, they will give
account of it in the
day of judgment.
For by your words
you will be
justified, and by
your words you will
be condemned.”
Matt 12:36-37,
NKJV
www.wordle.com
Sunday, November 6, 2011 6

7. The Holy
Spirit
And I will ask the
Father, and he will give
you another
Counselor to be with
you forever—the Spirit
of truth. The world
cannot accept him,
because it neither sees
him nor knows him.
But you know him, for
he lives with you and
will be in you. John
14:16-17
Sunday, November 6, 2011 7

8. what’s behind your avatar?
• Heart (compassion, charity)
• How-To (information, use)
• Humanity (imperfections, real)
• Humor (fun, unique, creative)
• Holiness (choosing the higher way)
Sunday, November 6, 2011 8

9. Set Objectives
& Follow a Plan
Sunday, November 6, 2011 9

10. Set Objectives
& Follow a Plan*
• Who am I trying to reach?
• How will I reach them?
• How can I be useful to
them?
• How will I engage them?
• How do I keep it up?
• How will I measure
impact (steward my
time) ?
*see download to go deeper
Sunday, November 6, 2011 10

11. Find, get & keep
followers
Sunday, November 6, 2011 11

12. find, get & keep
followers
• Who do I follow?
• Where do I find them?
• Target vs. Advocates
• What is influence?
Sunday, November 6, 2011 12

13. Etiquette that
multiplies
• Thank
• Reply
• Re-tweet
• Respond/Interact
• Pose questions
• Lift causes & passions
• Follow Friday
Sunday, November 6, 2011 13

14. How to
#LiveSticky
•
Listen
•
Engage
•
Lead & Lift
• Be Present
•
Include
• Real Relationship
• Compassionate
sticky: The message that holds fast, adheres, and clings to the hearts of every
generation. Eternal content independent of time, change, and cyberspace.
Sunday, November 6, 2011 14

15. Smart Tools to
Measure Impact
Sunday, November 6, 2011 15

16. Power Tools
•
TweetDeck
•
Lists
•
To auto tweet or not
•
Follow-backs
•
TweetAdder
•
Hashtags
•
F2F & Events: the real conversation
Sunday, November 6, 2011 16

17. Efficiency
•
TweetDeck
•
HooteSuite
• Seeismic
• Social Oomph
• Mobile Ready
Sunday, November 6, 2011 17

18. Lists: Turns
a flood to a
stream
Sunday, November 6, 2011 18

19. Power Tools . . .
•
TweetDeck
•
Lists
•
To auto tweet or not
•
Follow-backs
•
TweetAdder
•
Hashtags
•
F2F & Events: the real conversation
Sunday, November 6, 2011 19

20. The Power of
Influence
Sunday, November 6, 2011 20

21. Influence =
Change
• Political Influence (Global)
• Social Influence (ABC)
• Personal Influence (personal
1-1 evangelism)
• Church/Ministry Influence
(Crosspoint Church)
Sunday, November 6, 2011 21

22. Community
Building
•
Blog
•
Facebook
• Twitter
• YouTube
•
Tumbler
•
StumbleUpon
•
Delicious
•
Digg
• Face-toFace/Events
Sunday, November 6, 2011 22

23. The Hashtag
#
#FollowFriday
#FF
# Tworship
#Prayer
#Help
#LiveSticky
#JesusTweeters
#LoveMyTheatre
#FranklinTN
#URInvited!
Sunday, November 6, 2011 23

24. Go Deeper :
#helpme
#ihatemylife
#help
#pleasepray
The ASK :
• How can I #pray for you
today?
• What’s the one thing that
keeps you from giving your
heart to #Jesus?
• Do you want to know #Jesus?
<link>
Sunday, November 6, 2011 24

25. Metrics
•
Google Analytics
•
Tweet Reach
•
Twitalyzer
•
Klout.com
•
Tweet Stats
•
Peer Index
•
Social Mention
•
TwitterGrader
• Facebook
Insights
Sunday, November 6, 2011 25

26. Klout.com
Sunday, November 6, 2011 26

27. tweetreach.com
socialmention.com >>>
Sunday, November 6, 2011 27

28. We Learned:
•
Stay mission-centric
•
objectives & follow a plan
Set
•
Position yourself to be heard
•
Find, get (and keep) followers
•
Smart tools to measure impact
•
Power of Influence
Sunday, November 6, 2011 28

29. Downloads
Sunday, November 6, 2011 29

30. • Social Media Strategy Template
& list of Power Tools
•10 Commandments
of Twitter
Sunday, November 6, 2011 30

31. Sunday, November 6, 2011 31