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Personal branding Huygens Talent Circle (HUTAC) October 8 th  2010 Tom Scholte
 
result of personal branding: being asked for the things you want to be asked for
 
 
 
 
 
 
Alec Brownstein
sharing attention networking What product service who ‘how’  extra unexpected qualities who ‘ why’
1.What
1.What is it that you have to offer? What is it that you do? or want to do?
 
 
 
 
 
 
 
 
 
practice ,[object Object],[object Object]
2.Who & Why
Not just selling bread, giving people a good start of the day.
Not just in health care, listening to people and paying attention.
Why a physiotherapist?
Why a human rights speciliast?
Why are you doing that? Why do you want to do that? What do you want to reach? Who do you want to make happy? Walk to someone you don’t know.
3.Who and how extra and unsuspected
 
 
 
What are your strong points and characteristics?
 
 
 
 
 
 
What are your strong points and characteristics?
Suppose that you would be a car. What type/brand would it be and why? Suppose that you would be a topsporter. What sport would it be and why?
Demonstrate your characteristics.
strategy
Who can tell us about a nice and positive experience you had at work/study last week?
Congratulations!
Huygens Talent Circle personal brand award 2010 personal branding moment
1.sharing strategy
 
 
 
 
 
 
now share an activity, result, experience or ambition that is related to one of your personal properties in groups of 6 others listen
2.attention people + expertise strategy
 
 
respond to the ‘shared item’ of one the other group members.  in the same groups of 6 others listen
3.networking strategy
 
attention networking What product service qualities who ‘ why’ sharing who ‘how’  extra unexpected
Great, really really great!!!
www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Places where Tom shares his work, observations and network www.slideshare.net/tomtom www.youtube.com/tomscholte www.personalbrandingblog.nl
Before I forget. I do have international ambitions so feel free to introduce me to your network back home.

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Notas do Editor

  1. THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  2. I applied for a job only once and guess what I quit within 4 months 100
  3. zijn er mensen met een concrete vraag
  4. het onzichtbare zichtbaar maken
  5. THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  6. experience
  7. experience
  8. your neighbour