1. The first demonstration of mobile was done by Dr Martin Cooper of
Motorola organization in 1973 and the first commercially available
mobile phone was DynaTECH 8000x in the mid of 1983. Now mobile
is the most commonly used device to communicate orally or in
written. There are certain smart phones which provide other highly
technical services like GPS (global positioning system), MMS,
Camera, Internet and short range wireless communication like blue
tooth and infra red. Estimated number of mobile users in the end of
2010 was around a little more then four and half billion. Among the
other popular services the most popular service any mobile offers is
the text messaging service or precisely sms.
http://www.message-media.com/

2. Only because of the success of messaging service it is being used as
business promotion activity in the form of mass sms. This form of
business promotion has many unique capabilities and advantages
which any business can not afford to ignore. First of all the cost
effectiveness of the promotional campaign by using mass sms
service make it ideal for newly launched of small scale businesses.
While the large scale businesses use mass sms service as
communication channel between employees and customers. Some
businesses like banks have made their entire process based over
the text messages and are able to develop a business niche because
of that only.
To avail this amazing promotional service all you need to do is to
find any sms service provider in your nearby area and rest of thing
they will take care of. Any mass sms service provider is a person or
a organisation capable of sending thousands of messages on behalf

3. of you to your target mobile contacts.
http://www.message-media.com/
However this also possible to start your bulk message campaign on
your own but it is not advisable. Sending promotional text messages
is an art as most of the telecoms service provider allows only one
hundred and sixty characters in a regular text message. Design and
content of the message is very important to leave a impression over
the receiver of the message. While most of the business owner
wants maximum amount of returns from their promotional
campaigns, accuracy of message is the area where one focuses the
least.
Interestingly you do not even need a mobile device to send
messages this can be done on sitting with your computer on line.
That is why some people refer mass sms campaign as text from
computer campaign. To send text from computer you will require
following things - sms gateway, messaging software, database to
mobile numbers and off course a text to send. Now there are
variations in the type of message you wish to send like it can be one
way message or it can be two way message. In one way message
users can not respond back to your message and this type of
messages are useful when you just want to pass a piece of
information. In case you are seeking response from your customers
or prospects you need to send them two way message some
common areas where two way messages can be sent are in surveys
and in polls.
Here point to notice is that you can use two way messages for your
regular mass sms campaign but the cost for these type of messages
is quite high as compared to regular one way messages.

4. http://www.message-media.com/
Summary Success of mobiles and short messaging service have
made businesses to think about using them as promotional
channels. No business can afford to ignore a communication
channel with more then four and half billion users. There are many
types of messages like one way message and two way message used
in any mass sms campaign. “
http://www.message-media.com/