Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy, with over 135,000 twitter followers, will help demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey. As he likes to put it, build your brand personally so you can grow your business professionally.
9. What is Twitter?
Twitter is a social network comprised of short updates, or tweets
You post tweets for your followers to read
Your followers post tweets for you to read
Platform for the web or your mobile device
10. – A Network about Everything
So, what’s your social
network about?
Nothing?
Nothing.
Nothing.
Everybody’s doing
something - we’ll do
nothing.
11. How to Engage in SM?
• Connect to your Audience
• Ask Questions that Invite Discussion
• Be transparent
• Be yourself
• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
12. The Conversation is key
• Remember Social Media is a 2 WAY Conversation
• BUT - It’s not IM It’s not Texting This is KEY!!
13. Meaningful Conversation
• People may not respond immediately
• People can not see your facial expressions
• Social Media in many
ways is like e-mail
and can be abused
• THAT’S NOT WHAT
I MEANT
15. The Power of Social Media
• Who remembers this picture?
• Flight 1549
• Hudson River
• Twitter had
the Scoop 1st
• NOT CNN, FOX
MSNBC -Majors
NO ONE!!!
Janis Krums who Twittered it from
his iPhone, and posted via TwitPic.
16. Where Did You Hear the News?
User Controlled Information
17. Tweets Per Second
Real Time Information
• Osama bin laden’s Death – 5,000
• Japan Earthquake – 5,530
• Beyonce Baby – MTV – 8,868
• Steve Jobs Death – 10,000
• Usain Bolt – Gold Metal Win – 80,000
• Spice Girls – 2012 Olympics – 116,000
• Presdeint Obama 2012 Win – 327,000
30. Build Your Business Spot in
Social Media
1. Just Do it
2. Start Slow
3. Have a Plan
*A Marketing plan
4. Be Yourself
5. Listen!
31. Social Media Is ACTION
• People think Social Media is Hard
• Remember the “Social”
In Social media
• Who has used a
guest book?
THAT’S SOCIAL MEDIA