More Related Content
Similar to SEO for WordPress (20)
More from Tommy Landry (8)
SEO for WordPress
- 2. Where to Find Me
Email: tommy@returnonnow.com
Website: http://ReturnOnNow.com
Twitter (Me): @tommy_landry
Twitter (Business): @ReturnOnNow
LinkedIn: www.linkedin.com/in/tommylandry/
3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 2
- 3. Agenda
Overview
Wordpress Defaults
Themes and Plugins
WordPress SEO by Yoast
SEO Ultimate
3/18/2013 ©2012, Return On Now. All Rights Reserved. 3
- 4. Overview
Skill Level
Intermediate-to-advanced SEO understanding
Comfortable with WordPress
Objective:
Learn what SEO tactics you can manage in
WordPress without modifying the code
3/18/2013 ©2012, Return On Now. All Rights Reserved. 4
- 6. Wordpress Defaults for SEO:
SEV
Search Engine Visibility
Location: Settings / Reading
Use for Staging
3/18/2013 ©2012, Return On Now. All Rights Reserved. 6
- 7. Wordpress Defaults for SEO:
Categories
Category Names
Location: Post / Categories
“Uncategorized”: Change to Key Topic
Add Categories: Top 5-10 Topics
3/18/2013 ©2012, Return On Now. All Rights Reserved. 7
- 8. Wordpress Defaults for SEO:
Permalinks
Permalinks
Location: Settings / Permalinks
Default: Dynamic Parameters (Bad)
3/18/2013 ©2012, Return On Now. All Rights Reserved. 8
- 9. Wordpress Defaults for SEO:
Menus
Menus and Architecture
Location: Appearance / Menus
Sensible Hierarchy, 2-3 Levels
3/18/2013 ©2012, Return On Now. All Rights Reserved. 9
- 10. Wordpress Defaults for SEO:
Images
Image Optimization
Location: Media
Optimize:
Filename
Title
Caption
Alt-Text
3/18/2013 ©2012, Return On Now. All Rights Reserved. 10
- 11. Wordpress Defaults for SEO:
Pings
Notify Ping Services: New Content
Location: Settings / Writing
Comes with Pingomatic – Add more
3/18/2013 ©2012, Return On Now. All Rights Reserved. 11
- 12. SEO VIA THEMES AND
PLUGINS
3/18/2013 ©2012, Return On Now. All Rights Reserved. 12
- 13. Themes with SEO Features
Many Claim “SEO Friendly”
Very Basic
H1 / H2 / H3 / Etc. Hierarchy
Simple On-Page Optimization
Plugins Are Better
3/18/2013 ©2012, Return On Now. All Rights Reserved. 13
- 14. Themes with SEO Features
Key Feature: Responsive
User Experience - Any Form Factor
Single Code Base!
DATA SOURCE: MarketingCharts.com
3/18/2013 ©2012, Return On Now. All Rights Reserved. 14
- 15. Top 3 SEO Plugins
WordPress SEO by
Yoast
SEO Ultimate
All-In-One SEO
Pack
3/18/2013 ©2012, Return On Now. All Rights Reserved. 15
- 16. SEO Plugin Types – Specific
Features
Included in Top SEO Plugins
XML Sitemap Generator
Google Analytics Integration
Google Webmaster Tools Integration
Standalone SEO Features
Site / Page Caching
Internal Linking / Smart Links
SEO Friendly Images (Auto Population)
3/18/2013 ©2012, Return On Now. All Rights Reserved. 16
- 19. Optimizing Yoast: Titles & Meta /
General
Check
These Too If
You Are On
DMOZ and /
or Yahoo
Directory
3/18/2013 ©2012, Return On Now. All Rights Reserved. 19
- 21. Optimizing Yoast: Titles & Meta /
Post Types
NoIndex &
Hide Media
3/18/2013 ©2012, Return On Now. All Rights Reserved. 21
- 22. Optimizing Yoast: Titles & Meta /
Taxonomies
Remove “Archives”
from the Title
Templates
NoIndex and Hide
Tags and Format
3/18/2013 ©2012, Return On Now. All Rights Reserved. 22
- 23. Optimizing Yoast: Titles & Meta /
Other
NoIndex and Hide
Author Page (if
One-Author Site) &
Date Archives
404 & SERPs
Already NoIndex’d
3/18/2013 ©2012, Return On Now. All Rights Reserved. 23
- 24. Optimizing Yoast: Social
Connect FB
OpenGraph & Twitter
w/Meta Card
Verifies you on social
media other than
Google+
3/18/2013 ©2012, Return On Now. All Rights Reserved. 24
- 25. Optimizing Yoast: XML Sitemaps
Optional:
Exclude
Tags and
Formats
3/18/2013 ©2012, Return On Now. All Rights Reserved. 25
- 27. Optimizing Yoast: Internal Links
Ideally: Find a Theme
with Breadcrumbs
If Not, Use This
3/18/2013 ©2012, Return On Now. All Rights Reserved. 27
- 28. Optimizing Yoast: RSS
Hey Scrapers…
Stealing Content?
Forced Attribution!
3/18/2013 ©2012, Return On Now. All Rights Reserved. 28
- 29. Optimizing Yoast: Import / Export
Easy Import From
All-In-One & Other
SEO Plugins
SEO Ultimate Not
Included
3/18/2013 ©2012, Return On Now. All Rights Reserved. 29
- 30. Optimizing Yoast: Edit Files
Robots.txt
.htaccess
Only if you know what you are doing!
3/18/2013 ©2012, Return On Now. All Rights Reserved. 30
- 31. Abridged Version
SETTING UP SEO ULTIMATE
3/18/2013 ©2012, Return On Now. All Rights Reserved. 31
- 33. Optimizing SEO Ultimate: Code
Inserter
Add Code Snippets
(e.g. Analytics) here
rather than
modifying code
3/18/2013 ©2012, Return On Now. All Rights Reserved. 33
- 36. Optimizing SEO Ultimate: 404
Monitor
404 Monitor
or Google
Webmaster
Tools?
3/18/2013 ©2012, Return On Now. All Rights Reserved. 36
- 41. Migrate SEO Ultimate to Yoast
Install & Activate:
Yoast Plugin
SEO Data Transporter
Import SEO Ultimate Settings
Tools / SEO Data Transport
From: “SEO Ultimate” To: “WordPress SEO”
Click “Convert”
Disable SEO Ultimate & SEO Data Transporter
Configure Yoast
3/18/2013 ©2012, Return On Now. All Rights Reserved. 41
- 42. Thank You! Stay in touch…
Email: tommy@returnonnow.com
Website: http://ReturnOnNow.com
Twitter (Me): @tommy_landry
Twitter (Business): @ReturnOnNow
LinkedIn: www.linkedin.com/in/tommylandry/
3/18/2013 ©2009-2013, Return On Now. All Rights Reserved. 42
- 43. Resources / Links
• http://build.codepoet.com/2012/11/13/wordpress-seo-checklist/
• http://www.searchenginejournal.com/guide-to-bringing-your-wordpress-blog-up-to-
todays-google-algorithm-standards/57219/
• http://www.kernmedia.com/guide-to-wordpress-seo-plugin-yoast/
• http://www.viperchill.com/wordpress-seo/
• http://dukeo.com/wordpress-seo/
• http://searchenginewatch.com/article/2251513/SEO-Friendly-WordPress-in-12-Steps
3/18/2013 ©2012, Return On Now. All Rights Reserved. 43