UKTI Digital Focus Group
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UKTI Digital Focus Group. London, UK. Kontexto Inc. thoughts and insight.
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UKTI Digital Focus Group
- 1. Real Time Web Services for Online News Publishers
- 3. Survived the first crash in ’99, the second in 2009 and hope to miss the one in 2019
- 4. Kontexto builds real time web services for online news publishers
- 5. publishflow™ - real time visitor analytics for managers, editors, reporters and bloggers
- 6. @follow™ - real time news delivered to mobile browsers
- 7. We help move digital content around and analyze how people interact with it
- 8. Sell our services anywhere there is an opportunity to do so
- 9. We have successfully worked with the UK government to win new businessKontexto – UKTI Digital Content Focus Group
- 11. Main reason was a high concentration of potential customers in one geographic area
- 12. Closer to technical and business talent who have operational experience in Europe
- 13. Legally allowed to work here, U.S. makes it tough to set up and work legally
- 14. Our entry point was working with UKTI starting in September 2009
- 15. Specifically with a program called the Global Entrepreneurs Program (GEP)Kontexto – UKTI Digital Content Focus Group
- 17. “High potential” = create jobs, technological advance, expand the economy
- 18. Team of 15 business mentors in the UK and other large international cities
- 19. Each mentor has raised private financing and/or sold a technology business
- 20. Introduction to potential paying customers
- 21. Introduction to others who can provide introductions to potential paying customers
- 22. Introduction to professional services for set up legal, accounting and other adminKontexto – UKTI Digital Content Focus Group
- 24. Legal, accounting and administrative requirements are expensive everywhere
- 25. Language barriers do delay things, if not completely rule out certain types of business
- 26. Our desire to stay virtual and lean versus demand for physical presence in countries
- 27. I completely underestimated the time and money required to move across bordersKontexto – UKTI Digital Content Focus Group
- 29. Need to define Global (what part of global you care about depends on your biz type)
- 30. Need to define Export (physical goods, code, ideas, developers, humans)
- 31. Need to define Business Type (start-up, small shop, big shop, profits?)
- 32. Need to define Business Intent (trial customers, new business, partners, talent)
- 33. Need to define Success (business success versus political success)Kontexto – UKTI Digital Content Focus Group