This document provides an 8-week marketing plan for OfferUp, a marketplace app for college students to buy and sell items. The plan targets business-minded students at the University of Washington with an initial goal of 1000 downloads by the end of the fall quarter. Strategies include flyers, stickers, social media contests, newspaper ads, giveaways at football games and concerts. The plan outlines costs of around $1200 and concerns about time, initial posts, money, measuring success, cohesiveness and team support.

1. OfferUp
College Marketing Plan

2. Overview
 The goal: To provide a platform where college students
can buy and sell items such as textbooks, concert
tickets, clothes, furniture, bikes, etc.
 Target audience: Business-minded college students,
Tech-savvy students & Innovators
 49 Greek Houses  2,450 students
 U-District Housing  3,000+ students
 The Goal: 1,000 downloads by the end of the fall
quarter

3. The Problem
Surveyed 15 guys & 15 girls
How do you go about selling something?
Friends Craigslist Buffalo Exchange Free
Why wouldn’t you sell it?
Too lazy Hassle Not a good deal No options
What don’t you like about Craigslist?
Unreliable Clutter Sketch

4. Solution
 SUpost.com (created by an electrical engineering
major named Greg Wienties)
 38,000 visits per month
 1,500 active followers
 Started in 2009.
 #1 Marketplace for Stanford Students.
 College students want to make money, they just need
the platform

5. 8-Week Plan
The Two Week Window
 9/03-9/09 (Monday-Sunday)
 Move-In Day
 9/10 - 9/16 (Monday-Sunday)
 Flyers, Stickers, Chalking
 Social Media Contest
 Enter to Win Mariner Tickets
 TechCrunch Reports 85% of College Students use FB, 60% log
on daily, 93% log on once a month
 Football game vs. Portland State 9/15 (Saturday)
 Gatorade Giveaway on the Ave

6. Craigslist is BORING
OfferUp is New
OfferUp is NEW
Huskies, change the way you do business

7. Continued
 9/17 - 9/23 (Monday-Sunday)
 Dawg Daze Begins and the Freshmen begin
moving into their dorms
 Cardboard Cutouts
 9/24 - 9/30 (Monday-Sunday)
 Advertisement in The Daily Newspaper
 Bookmark Giveaway in front of U-BookStore

8. October
 10/01 - 10/07 (Monday-Sunday)
 FreakNight Concert Social Media Contest
Giveaway
 10/08 – 10/14
 YouTube Video (Heineken)
 Trashcan Giveaway to Fraternity Houses
 10/15 – 10/21
 Costume Contest
 Philanthropy (Books for Africa)

9. Costs
 250 Flyers = $200
 Advertisements in The Daily Newspaper for 3 months = ~$250
 Chalking $20
 300 Bookmarks = $30
 Gatorade Giveaway $65
 Two Mariners Tickets = $45
 Two Concert Tickets = $140
 10 Custom Trashcans = $180
 Misc. Costs = $100
 Cardboard Cutouts $45-$75
 Total Costs = ~$1,200

10. Concerns
 Time
 Lack of Posts
 Money
 Gauging Success
 Cohesiveness
 Team