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Strategic Planning in Student Unions

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Tom Salmon
Tom Salmon

This presentation tells the story of Leeds University Union's 2009 strategic planning process. Leeds University Union is the only SUEI Gold Status Union and was awarded NUS Students' Union of the Year 2009/10.

Educação
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Improving the Strategic Planning Process B1.3 Review Tom Salmon, Marketing Manager Leeds University Union
Why review? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contextual desk research and non-student stakeholders September 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What will 2018 look like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market research October 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]
A first round of focus groups December 2009 ,[object Object],[object Object],[object Object],[object Object]
Feedback from the focus groups December 2009 ,[object Object],[object Object],[object Object]
Creating a questionnaire December 2008 / January 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting into the questionnaire February 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The results ,[object Object],[object Object]
 
Final round of focus groups March 2009 ,[object Object],[object Object]
Creating our strategic themes May 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up project groups June 2009 ,[object Object],[object Object],[object Object]
Language and vision ,[object Object],[object Object]
 
The next steps… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big learns ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Strategic Planning in Student Unions

  • 1. Improving the Strategic Planning Process B1.3 Review Tom Salmon, Marketing Manager Leeds University Union
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