1. Identify ways in which e-commerce
might be appropriate for
Lowry & Lewis Carrolls new
agency... advised by Tom Houser
Thursday, 12 May 2011

2. What is e-commerce?
The buying and selling of things over
electronic net works
But also paying, ser vicing, marketing,
developing and delivering those things.
The biggest net work for this is the
WWW
Thursday, 12 May 2011

3. So how can it work in
their new agency?
FOR THEM FOR THEIR CLIENTS
Many of the day to day processes within the
The agency will also have to provide and enable
agency will be done via e-commerce now;
e-commerce ser vices for their clients;
• Banking - sending and receiving payments
• Outsourcing work through crowdsourcing
websites like Wooshii - this electronic
• Ordering - the ECD’s new batman comic from
marketplace enables people to share their
amazon.com but also mundane things like
work and also get it commissioned and paid for.
stationary all are bought via e-commerce sites
using ser vices like Paypal
• Building e-commerce into clients campaigns
(more of this on the example slide next...)
• The technologies we all use everyday - video
conferencing, IM, email - these all facilitate e-
• In prepping for pitches, or delivering work, e-
commerce, allowing us to market the agency in
commerce allows us to buy content (music,
the digital sphere.
images, documents) super fast.
Thursday, 12 May 2011

4. Hows about an example
then?
Guinness love the sound of Industrial Wonderland, and ask
them to pitch for a new product ‘Guinness to go’ - a new type
of guinness in a plastic bottle for athletes...
They could use e-commerce in the campaign by;
• Creating virtual content that they could sell on Facebook
or in Second Life - virtual bottles of Guinness to go...
• Creating a super cool Guinness website which markets the
product digitally and builds the brand.
• Set up an online net work that lets different retailers talk
to each other about the new product before launch.
Thursday, 12 May 2011